Marketing Operations Manager

A TekStream client in the Hardware Repair / Software Sales vertical is seeking a Marketing Operations Manager to collaborate with their inside sales and marketing teams to develop content for and automate marketing campaigns and utilize a variety of resources to boost outreach. This is a full-time, salaried, onsite role in North Alpharetta, GA.Role SummaryIn this role, you will be responsible for developing and implementing database strategies to support marketing operations and campaigns. You will work closely with marketing, sales, sales/ revenue operations and data teams to develop campaign segmentation while maintaining and improving database hygiene.This role requires a strategic thinker with an understanding of demand generation tactics including account-based marketing (ABM), account and contact segmentation, database management, data integration, and marketing analytics.Duties And ResponsibilitiesMarketing Automation and ***** Manage, maintain, and optimize marketing automation tools as a marketing automation system, and establish best practices and drive cross-functional adoptionData ***** Integrate data from various sources (e.g., CRM systems, web analytics, social media platforms) to create a unified view of marketing performance.Database ***** Design, implement, and maintain marketing databases to ensure data accuracy, integrity, and accessibility.Data ***** Establish and enforce data quality standards and best practices to ensure high-quality data for marketing analysis and decision-making.***** Work closely with marketing, IT, sales/revenue operations and data teams to align database strategies with overall business objectives.Reporting and ***** Provide insights and recommendations based on data analysis to optimize marketing campaigns and improve ROI.Tool ***** Manage database tools and technologies, ensuring they are effectively utilized to support marketing operations.Required Experience/QualificationsBachelor's degree in Marketing, Data Science, Information Technology, or a related field.Proven experience in database management, data integration, and marketing analytics.Proficiency in database management systems (e.g., SQL, Oracle, MySQL) and data integration tools.Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.Excellent communication and collaboration skills.Detail-oriented with a strong focus on data accuracy and integrity.Ability to work independently and as part of a team in a fast-paced environment.Experience with CRMs and marketing automation platforms (e.g., Marketo, Microsoft Dynamics 365, Salesforce, Hubspot)

Created: 2025-05-08