Digital Marketing Manager

3x week onsite in Totowa, NJ is a must***** $110K (not negotiable) Experience with Google Ads & Bing Ads is a must Digital Marketing ManagerPaid Search is key - 75% of the job. Strategizing and executingBing and Google Ads experience are requiredReview and analyze paid ad spending to identify optimization opportunities to increase overall ROASReview and manage campaigns on a daily basis to ensure goals are being met. Make changes as needed.Create new campaigns, develop strategy, analyzing market segments, keywords. Write ad copy.Daily, weekly, and monthly reportingMaintain relationships with Google reps to stay informed on ever changing Google ad formats, best practices, and planningWork with SEO agency for keyword research and synergy between paid and organic searchUpdate Customer Match list in Google on regular basis. Download Miva customer order info, reformat where needed and upload to GoogleManage new and ongoing promotions in Google Merchant CenterMaintain and optimize product shopping feedsMake daily spend budget adjustment with recommendations and executionContribute to new product opportunities based on search/keyword data; make recommendationsConversion analysis including call conversions/recordings and form submissions

Created: 2025-05-08