Social Media Manager

We're seeking an innovative and strategic Social Media Manager to lead and elevate the online presence of a dynamic portfolio of hospitality brands. In this role, you'll develop and implement social media strategies across a diverse set of platforms to enhance brand visibility, engage our communities, and drive measurable business results. From trend-savvy content creation to performance-driven campaign execution, you'll be at the forefront of shaping how customers experience our brands online.Key ResponsibilitiesSocial Media Strategy & Platform ManagementExecute an integrated social media strategy aligned with overarching marketing goals and brand identity.Oversee organic and paid campaigns across platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.Monitor, analyze, and optimize engagement, traffic, and conversion metrics.Maintain consistent brand voice and aesthetic across all social channels.Stay ahead of platform trends, tools, and best practices to keep the brand on the cutting edge.Manage local business listings and reputation across platforms such as Yelp, Google, TripAdvisor, and Apple Maps via tools like Chatmeter and Yext.Content Development & Community EngagementLead production of high-quality multimedia content including video, photography, and graphics.Develop content for stories, posts, reels, and other platform-native formats.Curate and amplify user-generated content (UGC) to foster community authenticity.Engage in real-time communication with followers, addressing comments, reviews, and direct messages in a timely and brand-appropriate tone.Campaign Management & Performance ReportingPlan, execute, and optimize social ad campaigns supporting key marketing initiatives and revenue goals.Leverage analytics tools to deliver performance insights and enhance campaign outcomes through A/B testing and innovative approaches.Implement social media contingency plans as part of broader brand crisis response strategies.Collaborations, Influencers & Cross-Functional ProjectsBuild and manage influencer relationships, coordinating visits and user content generation.Partner with internal teams to support digital activations, promotions, and events including virtual offerings and off-premise services.Budget & Production OversightManage the social media budget, ensuring strategic allocation for paid promotions, content production, and community engagement.Oversee content shoots, ensuring alignment with brand quality standards and strategic objectives.QualificationsExperience & Education3+ years of experience managing social media in a corporate or agency setting.Bachelor's degree in Marketing, Communications, or a related field.Proven track record executing successful organic and paid social media campaigns.Technical SkillsProficiency with platforms such as Facebook Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.Experienced in tools like Sprout Social, Hootsuite, Canva, Adobe Creative Suite, and Google Analytics.Strong grasp of social media monitoring and analytics platforms (e.g., Spredfast, Radian6, Crimson Hexagon).Soft Skills & AttributesExcellent written and verbal communication skills.Exceptional time and project management abilities.Highly collaborative with a proactive, creative mindset.Passion for hospitality, storytelling, and digital community building.Why Join Us?This is your opportunity to bring creative vision, strategic acumen, and digital storytelling together in a fast-paced, food-forward environment. Youll join a collaborative team that values innovation, empathy, and a commitment to excellence"”delivering impact and engagement through every pixel, post, and platform.ttg Talent Solutions is an Equal Opportunity Employer and recruiting agency.We are committed to creating an inclusive and diverse work environment and welcome applications from all qualified candidates regardless of race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Please note that all offers of employment are contingent upon the successful completion of a drug test and background check. We maintain a drug- and substance-free workplace to ensure the safety and well-being of all employees.At ttg, "We believe in making a difference One Person at a Time," ttg OPT.

Created: 2025-05-08