Marketing Program Manager

Salary: $115K w/5% annual bonusHybrid: Onsite M-W, Remote Th/FThe Opportunity: The Program Marketing Manager will be responsible for driving the strategy, execution, and optimization of marketing campaigns supporting new demand-driver programs to enhance customer acquisition, engagement, and lifetime value. This individual will work cross-functionally across the enterprise to integrate and operationalize new program offerings within core marketing campaigns and channels as well as ideating new outreach opportunities to maximize customer acquisition and retention. The role will oversee tactical day-to-day campaign management as well as long-term strategy to drive profitable growth and increase customer engagement.What You Will Do:Develop and execute data-driven go-to-market strategies to successfully launch and scale newly introduced business driver programs, ensuring they enhance customer engagement, accelerate customer acquisition, and maximize lifetime valueWork cross-functionally to seamlessly integrate and operationalize business programs within core marketing channels, including digital campaigns, events, promotions, and brand initiatives, ensuring alignment with overarching business objectivesOwn the end-to-end execution of your marketing campaigns, from strategic planning to implementation, ensuring flawless execution, optimization, and timely delivery across all relevant channelsPartner closely with Creative, Performance Marketing, Brand & Content, eCommerce, Marketing Insights, Operations, and Finance teams to develop compelling, conversion-focused messaging, content strategies, and customer experiences that drive engagement and revenueLeverage customer insights, behavioral data, and industry trends to continuously refine marketing tactics, enhance personalization, and drive measurable impactMonitor, analyze, and report on key performance indicators, conversion metrics, engagement trends, and financial outcomes, using a data-driven approach to optimize strategies, improve ROI, and present actionable insights to senior leadershipEnsure alignment between marketing efforts and the customer experience by working closely with eCommerce and customer care teams to drive satisfaction, improve retention, and create a seamless journeyServe as primary Marketing liaison across the enterprise for new business driver programs, ensuring all stakeholders are aligned on marketing plans, objectives, performance, and growth opportunitiesCollaborate cross-functionally to ensure the continuous success and scalability of programs, identifying areas for innovation and improvementStay up-to-date on industry trends, competitive landscape, and emerging direct-to-consumer marketing strategies, continuously exploring innovative approaches to enhance program performance and marketing effectivenessThe Experience You Will Bring:Bachelor degree in Marketing, Business Administration or related field5+ years marketing experience in a Direct-to-Consumer ecommerce business3+ years direct management of customer marketing programs, ideally with segmentation marketing experienceProficiency using Microsoft Office with advanced Excel skills (analytical and presentation skills)Demonstrate innovative/creative solutions that have resulted in impactful business resultsSelf-starter who is highly inquisitive and exhibits curiosityStrong sense of ownership, accountability, and focus on the important detailsAbility to prioritize multiple objectives within a fast-paced, changing environmentExpertise implementing marketing programs and interacting with various departments to ensure business process needs are metExperience in lifecycle customer-journey marketing, prospecting/lead generation, nurturing, and conversionAptitude to think strategically but act tactically, strong communication, presentation, and collaboration skills

Created: 2025-05-08