VP, Head of Marketing

The ideal candidate for the VP, Head of Marketing role is a seasoned and strategic marketing professional with 8+ years of proven success in the music industry. This role will oversee all marketing efforts across the company's roster, releases, and brand initiatives "” with a focus on building impactful campaigns, driving fan engagement, and amplifying artist narratives across digital and physical platforms.The Head of Marketing will play a key role in shaping release strategy, leading the internal marketing team, and fostering collaboration with our internal A&R team and external partners. This position requires a deep understanding of the music and media landscape, a strong creative mindset, and a track record of breaking artists in a competitive, fast-paced environment.ResponsibilitiesLead the company's global marketing function, overseeing strategy, planning, and execution across all releases and brand initiativesDevelop and implement tailored marketing campaigns for artists, projects, and company priorities, from early-stage planning through rolloutOversee marketing team, content leads, and external vendors to ensure alignment and excellence across all channelsBuild and manage relationships with DSPs, press, influencers, content creators, and brand partners to maximize visibility and impactCollaborate closely with A&R, creative, and artist teams to shape artist positioning, storytelling, and long-term brand developmentDefine and execute social, digital, email, and experiential strategies that drive fan engagement and growthUse analytics, insights, and performance data to guide campaign strategy and measure effectivenessManage marketing budgets and resource allocation across multiple projects and campaignsIdentify new opportunities for innovation in marketing formats, platforms, and fan engagement modelsRepresent the company and travel when needed for industry events, artist activations, and strategic planning sessions as neededQualifications8+ years of experience in music marketing, artist development, and entertainment branding at a senior levelProven track record of creating and executing successful campaigns for artists and releasesDeep knowledge of the music industry landscape, including DSP strategy, social trends, audience targeting, and artist-branding best practicesStrong leadership skills and experience managing teams, timelines, and cross-functional campaignsCreative thinker with a strong editorial sense and an eye for cultural relevanceStrong network across DSPs, media outlets, talent, and content creatorsFamiliarity with marketing and analytics tools (e.g., Chartmetric, Meta Business Manager, YouTube Studio, Mailchimp, Google Analytics)Excellent communication, presentation, and organizational skillsComfortable working in a fast-moving, artist-first environmentEntrepreneurial spirit with a passion for music, culture, and innovation

Created: 2025-05-08