Marketing Specialist

About the Company - Loophire is working with a proven independent insurance agency that specializes property, liability, workers compensation, and specialized industry-specific coverage options. As they continue to expand their market presence, theyre searching for a talented Marketing Specialist to help reach more businesses that can benefit from their risk management expertise and comprehensive insurance solutions.About the Role - As a Marketing Specialist, youll play a vital role in growing brand presence and communicating value proposition to potential clients. Youll develop and implement marketing strategies that highlight their extensive commercial insurance expertise, personalized service approach, and commitment to helping businesses manage risk effectively.Responsibilities:Create compelling content for website, blog, social media, and email campaigns that educates businesses about risk management and insurance solutionsManage and grow social media presence on platforms like LinkedIn, focusing on building relationships with local business communitiesDevelop and implement targeted digital marketing campaigns to generate qualified leads for our insurance agentsProduce educational materials including webinars, case studies, and guides that showcase our industry expertise and insurance solutionsCollaborate with our insurance agents to understand client needs and translate them into effective marketing messagesTrack, analyze, and report on marketing metrics to continuously improve campaign performanceSupport the creation of client testimonials and success stories that demonstrate our commitment to excellent serviceAssist in planning and executing industry events, seminars, and networking opportunitiesDevelop promotional materials that clearly explain various insurance products and their benefitsHelp maintain consistent branding across all marketing materials and touch-pointsQualifications:Bachelors degree in Marketing, Communications, or related field3+ years of experience in marketing, preferably in insurance, financial services, or B2B environmentsExcellent writing skills with the ability to explain complex insurance concepts in clear, accessible languageExperience managing social media accounts for professional services businessesStrong understanding of digital marketing channels and analytics toolsExperience with content management systems and email marketing platformsBasic graphic design skills and experience with tools like Canva or Adobe Creative SuiteKnowledge of SEO best practicesExperience with marketing automation tools and sales CRM systems is a plusUnderstanding of the insurance industry and regulatory environment is preferred but not requiredPerks:Competitive salary and comprehensive benefits package including health, dental, and vision insurance401(k) plan with company matchProfessional development opportunities including industry certificationsCollaborative, supportive work environmentWork-life balance with flexible scheduling optionsCareer growth potential in a stable, growing industryOpportunity to make meaningful contributions to local businesses through effective risk managementHow to Apply - Apply directly here or connect with Maureen Jones by emailing your resume to maureen@

Created: 2025-05-08