Retail Brand Marketing

We are seeking an experienced and strategic retail brand marketing professional to lead the development and execution of brand marketing strategies across direct retail stores. The ideal candidate is consumer-obsessed, data-driven, and highly collaborative with a passion for storytelling, product, and retail experiences. This role plays a critical part in shaping in-store marketing, enhancing the consumer journey, and driving brand and business growth.Key **Lead the development of seasonal and year-round retail brand marketing strategies for direct retail stores.Collaborate with cross-functional teams including merchandising, visual merchandising, digital, and design to align on key product stories and experiences.Use consumer insights, retail trends, and shopping behavior analysis to inform brand storytelling and drive demand.Ensure consistent and impactful in-store product presentation and communication strategies.Partner with global and regional brand teams to adopt and localize marketing strategies.Support the creation of engaging in-store digital experiences in collaboration with digital and app experts.Continuously identify opportunities to innovate and enhance the in-store experience through test-and-learn initiatives.Maintain a strong balance between creativity and business acumen in decision-making.5+ years of experience in retail brand marketing, including strategy development and implementation.Experience with vertical retail environments (small to large fleet).Strong understanding of consumer behavior, retail journeys, and market trends.Proven ability to develop compelling product and brand stories.Excellent communication and presentation skills"”written, visual, and verbal.Strong organizational and project management skills.Data-driven mindset with a creative approach to fortable working in a cross-functional, fast-paced, and evolving team environment.Flexible and adaptable, with a collaborative and proactive attitude.Willingness to travel up to 20%.About BrickRed ***BrickRed Systems is a global leader in next-generation technology, consulting, and business process service companies. We enable clients to navigate their digital transformation. BrickRed Systems delivers a range of consulting services to our clients across multiple industries around the world. Our practices employ highly skilled and experienced individuals with a client-centric passion for innovation and delivery excellence.With ISO 27001 and ISO 9001 certification and over a decade of experience in managing the systems and workings of global enterprises, we harness the power of cognitive computing hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Created: 2025-05-09