Social Media Coordinator

Welcome to Sanrio!Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters, including My Melody, Kuromi, Pochacco, and Keroppi, Sanrio was founded on the small gift, big smile philosophy"”that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has inspired a broad spectrum of unique products and experiences.Are you a creative storyteller who loves connecting with fans, building communities, and keeping up with the latest social trends? Sanrio is seeking a Social Media Coordinator to join our Brand Marketing team"”someone who can bring our beloved characters to life online through strategy, content creation, community engagement, and events. We're looking for a dynamic team player who's ready to collaborate across departments, help manage events and costume appearances, and ensure our brand shines in every interaction with fans, influencers, and partners. If you live and breathe social media and want to help spread kawaii joy to millions, this is your moment. Ready to make magic with us? Apply today using the link"”we can't wait to meet you!Principal Responsibility: Provide support to Brand Marketing team in the areas of social media: copywriting, scheduling, publishing, community management, and content developmentEnsure Brand is properly represented to consumers and partners at all timesCollaborate with internal team members/departments on branded campaigns in relation to social media, community management, content, events and costumes, and influencers. Be on top of the latest trends and best practices related to social mediaThe Details (AKA: Job Responsibilities)Social Media, Community Management and Content DevelopmentAssist with the creation, copywriting, scheduling, posting, and monitoring of branded organic content for Sanrio's Social Media platforms including but not limited to Facebook, Instagram, X, TikTok, Snapchat, Pinterest, Behind the Bow Facebook Community and YouTube Provide support with community management, fan engagement and social care by monitoring and identifying opportunities to engage with brand fans across social channels daily. Flag any immediate issues with Brand Marketing team/ Legal/ IP to address in a timely manner.Submit Creative Service Requests (CSR) on behalf of Social Media team Assist with uploading and organizing all content on Marketing Dropbox and/or SharePoint Assist with capturing social content on various photoshoots, video shoots, and at events with both internal and external partners as neededProcure samples and props for various projects. Help coordinate transporting and/or shipping product for photo, video shoots and prize fulfillment Help to review and approve Licensee submissions on Airtable in a timely mannerEvents and Costumes CoordinationSupport team with the overall planning and logistics of Sanrio events in relation to Social Media and Influencer activationsPartner with Events team to outreach to talent to schedule and book appearances for Social Marketing needs: weekly TikTok content capture, photoshoots, events, activations, etc. Maintain a working relationship with costume character talent Help draft and send call sheets and run of show to share with internal staff, external partners, and talent as neededUphold character training and guidelines for all costume appearances. Staff appearances as needed.What do YOU bring to the table (AKA: Experience, Skillset & Personal Attributes)2+ years experience in Marketing, Social Media preferredActive participant across multiple Social Media channels and experience with Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, TikTok etc.Proficient in MS Office (Excel, Word & PowerPoint, Outlook)Strong communication skills, and the ability to contribute and present ideas in meetings and to other team membersA team player able to take direction as necessary, work professionally and collaboratively with internal/external business partnersMust possess excellent organization/prioritization, problem-solving, being nimble and able to multi-task in a fast-paced environment to handle multiple projects and meet tight deadlinesAbility to attend and travel (at least 30%) to events requiredAttention to detail is a mustEnthusiasm and affinity for the Sanrio Brand and characters and knowledge of pop culture a plusEnglish/Japanese bilingual skills a plusComply with all company policies and proceduresOther projects and duties as needed and/or assigned*Even though this is a hybrid position, candidates must be located in Southern California and able to work in our Torrance office at least 2 days per week.Hourly Wage Range: $25 - $30/an hour

Created: 2025-05-09