Chief Marketing Officer

Chief Marketing Officer (CMO)By Landmark - Plainfield , NJ | Full-Time | Executive LeadershipAbout Us:Since 2001, By Landmark has been a family-owned and operated hospitality group founded by the Cretella family, known for creating bold, immersive experiences across a dynamic portfolio of 24 exceptional venues across the NYC Tri-State area, that includes, boutique hotels, award winning restaurants, Wedding & event venues, Vibrant Clubs, stunning rooftops, the exclusive Stork Club membership and dynamic music venues.At the heart of our creative output is PieLab, our in-house agency formed post-COVID to unify and elevate our storytelling. What began as a nimble creative studio has evolved into a high-impact, full-service agency serving the Landmark portfolio.Under the direction of the ownership family, PieLab has achieved significant success, and we are seeking a visionary Chief Marketing Officer (CMO) to take it to new heights. In this role, you will guide a young, creative team, set bold strategic direction, and shape how our brands show up in the world, measured not just by style, but by performance.The Role:As CMO, you will lead the full marketing ecosystem across all Landmark brands and businesses"”from luxury weddings and events, hotels, restaurants, rooftops, and music venues to the Stork Club membership experience. You will oversee PieLab as a creative and strategic powerhouse, directing campaign development, digital performance, analytics, and brand innovation.You will shape the narrative and design the pipeline, optimizing funnels, deploying omnichannel campaigns, managing budgets, and embedding data into decision making. This is a rare opportunity for a creative leader with analytical rigor to architect the future of a family-owned brand poised for national impact.Key Responsibilities:In this role, you will lead a collection of brands, each with its own voice, story, and audience, but all unified under the By Landmark umbrella. Your goal will be to craft, lead, and synchronize campaigns across multiple channels, so that every touchpoint, across every property, speaks in one voice.You will oversee PieLab and the marketing strategy for all of By Landmark. Managing a team of designers, content producers, and marketers, while simultaneously working across departments to ensure every campaign supports the broader business narrative. From launching new concepts and seasonal menus to growing event bookings, driving hotel occupancy, and acquiring new members, you will shape a unified brand message that delivers results.You will champion performance marketing and oversee the full digital landscape: SEO, PPC, paid social, email, CRM strategy, retargeting, and analytics. You'll build smart funnels for weddings, hotel bookings, and membership acquisition, and back your decisions with real-time dashboards, heatmaps, A/B testing, and ROI analysis. You will design experiences that deepen connection and retention, while focusing on details of brand voice and expansion.You will oversee multimillion-dollar budgets, third-party agency relationships, and high-level reporting. Success will be measured not just in impressions and click-throughs, but in elevated perception, consistent storytelling, and business growth.This role is for a leader who thrives on complexity, moves between strategy and creative with ease, and understands how to build a brand that inspires both the team within and the guests we serve.Qualifications:10+ years in senior marketing roles with deep experience in hospitality, lifestyle, or creative agency setting leading a team of diverse individuals with varying degress of experienceProven leadership managing brand portfolios and scaling internal marketing teams.Strong command of data analytics tools such Google Analytics, HubSpot, Meta Ads Manager, MailChimp).Skilled in campaign development, full-funnel strategy, creative direction, and performance marketing.Exceptional communication skills"”both analytical and brand-driven.Entrepreneurial mindset with comfort operating in a fast-moving, founder-led environment.Passion for design, community, culture, and hospitality innovation.What we offer:·     A dynamic and collaborative work environment within a forward-thinking company at the forefront of the hospitality industry·     A competitive salary and benefits package, including health, dental, and retirement plan·     Unlimited opportunities for professional growth and development, including access to industry events and continuing education·     The chance to lead a talented team and significantly impact our marketing strategy, brand success and growth·     Be part of the executive leadership team and participate in company strategy and long term growth.

Created: 2025-05-09