Performance Marketing Lead (Paid Media & Growth)

About the RoleRonbow is seeking a data-driven Performance Marketing Lead to own and scale ourpaid media strategy across Meta, Google, and programmatic channels. You'll beresponsible for driving high-intent leads, optimizing ROAS, and implementing growthexperiments to maximize our monthly ad spend. This role is ideal for a strategic thinkerwho thrives on turning analytics into actionable insights and thrives in a fast-paced,results-oriented environment.Key Responsibilities1. Paid Media Strategy & ExecutionLead end-to-end management of Meta Ads, Google Search/Shopping, and programmatic campaigns (display, retargeting, geofencing)Develop audience targeting strategies (lookalikes, intent-based keywords, custom segments) aligned with Ronbow's buyer personasOversee A/B tests for ad creatives, landing pages, and bidding strategies to improve CPL and conversion rates.2. Budget Optimization & ROAS GrowthAllocate budgets dynamically across platforms based on performance data (***** 20% reduction in CPL YoY)Identify and scale high-performing campaigns (e.g., "Countertop Kitchen Promo") while sunsetting underperformersImplement automated rules and AI bidding (e.g., Google Smart Bidding) to enhance efficiency3. Cross-Channel Funnel ManagementCollaborate with the CRM team to retarget leads and improve MQL-to-SQL conversionPartner with the creative team to produce high-converting ad assets (video testimonials, 3D design visuals)Ensure seamless tracking with UTMs, Google Tag Manager, and CRM integrations4. Reporting & InnovationDeliver weekly/monthly reports on ***** CPL, ROAS, CTR, and funnel progressionStay ahead of platform updates (e.g., Meta Advantage+, Google PMax) and pilot new ad formatsTroubleshoot discrepancies and optimize attribution models (data-driven or last-click)Qualifications & Skills***** 5+ years in performance marketing, with a proven track record of scaling paid campaigns for DTC/e-commerce or premium brands (home design/luxury preferred)Mastery of Meta Ads Manager, Google Ads, and DSPs (e.g., Display & Video 360)Proficiency in Google Analytics, Looker Studio, and CRM tools (HubSpot/Salesforce)Familiarity with A/B testing tools (Optimonster, VWO) and AI bidding strategiesAnalytical ***** Ability to translate data into actionable growth strategies***** Experience managing junior team members or agencies.Why Join Ronbow?***** Own the performance marketing roadmap for a rapidly growing luxury brand***** Freedom to test cutting-edge strategies

Created: 2025-05-09