Website Optimization Manager

We're looking for a Digital CRO & Personalization Manager to lead optimization efforts across our ecommerce and wholesale platforms. This is an exciting opportunity for a data-driven marketer with a strong passion for A/B testing, conversion rate optimization (CRO), and personalization. You'll play a key role in enhancing the user experience, driving engagement, and maximizing conversion through continuous experimentation and strategic insights.Key ResponsibilitiesConversion Rate Optimization & A/B TestingOwn and execute the CRO roadmap, fostering a data-driven culture of continuous testing and experimentation across ecommerce and wholesale websites.Analyze user behavior to uncover friction points and optimize key areas of the site including landing pages, checkout flows, and navigation to improve performance and engagement.Personalization & Customer ExperienceBuild and maintain a long-term personalization testing roadmap aligned with business goals.Act as the in-house expert on testing methodologies and personalization strategies, supporting cross-functional teams including marketing, merchandising, creative, and development.Lead personalization initiatives across ecommerce, wholesale, email, and paid media using platforms such as Dynamic Yield and AI-driven recommendation engines.Collaborate with internal teams to ensure alignment between personalization, content performance, and conversion path optimization.Performance Analysis & ReportingTranslate A/B test results and analytics into actionable insights and long-term strategies that drive growth.Continuously evaluate site data to identify new CRO opportunities and measure the effectiveness of ongoing optimizations.Conduct competitive research and trend analysis to uncover emerging best practices and new approaches to personalization.Qualifications5+ years of experience in CRO, personalization, and A/B testing, with a strong background in ecommerce.Extensive experience with Dynamic Yield or comparable personalization/testing platforms.Proven ability to partner with development teams to implement testing strategies and troubleshoot technical challenges.Deep understanding of user experience design and customer journey optimization.Expertise in optimizing key conversion points such as landing pages, mobile UX, and checkout flows.Strong analytical skills with proficiency in tools like Google Analytics, Dynamic Yield, and other testing platforms.Background in hypothesis-driven experimentation and data storytelling.Experience with HTML and CSS is a plus.Strong project management skills and the ability to work independently.Apparel or retail merchandising experience preferred.Exceptional attention to detail and organizational skills.

Created: 2025-05-09