Marketing Specialist

🚀 Marketing Specialist - Join the Growth Rocketship!📍Location: Aventura, FL | 💼Type: Full-Time | 💰$70K-$Role Overview:As our Marketing Specialist, you will be responsible for executing and supporting marketing initiatives across our financial brands. This is a jack-of-all-trades role requiring both creative thinking and data-driven execution. Youll work across digital channels, manage marketing campaigns, and support client acquisition and retention strategies "” all while maintaining brand compliance and clarity in a regulated space.Key Responsibilities:Plan and execute integrated marketing campaigns, with a focus on lead generation and conversion for financial products and servicesDevelop clear, compliant, and compelling messaging for email marketing, landing pages, sales collateral, and partner materialsManage performance marketing channels, including Google Ads and Meta Ads, and report on ROICreate and manage content calendars, including educational finance content, blogs, newslettersSupport the execution of SEO, paid search, and retargeting strategiesHelp maintain CRM hygiene and execute automated marketing workflowsWork closely with Sales, Client Relations, and Operations to ensure all marketing initiatives align with business goals, client needs, and operational realities "” strong cross-functional communication is essential in our small, agile team.Monitor and analyze key marketing metrics to recommend improvements and report on campaign success.Create marketing asset (presentations, sales decks, one-pagers) as neededStay up to date with trends in fintech, payments, and financial consumer behaviorQualifications & Skills:4+ years of experience in marketing, ideally with exposure to financial services, fintech, or B2B techStrong understanding of digital marketing channels, lead gen strategies, and analyticsAbility to balance creative thinking with data-driven decision makingExperience with marketing automation tools (e.g., HubSpot, Mailchimp)Familiarity with Google Ads, Meta Ads, and paid media reportingComfortable working across departments and balancing multiple projectsProficient in content writing with an understanding of compliance considerations in financeBasic design experience (e.g., Canva)Familiarity with CRM systems and reporting tools (e.g., Google Analytics)About Us:We are a fast-growing organization managing a portfolio of brands, including companies in the financial services and fintech sectors. Were looking for a well-rounded Marketing Specialist who can thrive in a high-velocity environment and contribute across multiple marketing functions "” from campaign strategy and paid media to performance tracking and partner marketing.

Created: 2025-05-09