Sr. Manager, Demand Generation

About TuMekeTuMeke Ergonomics is a fast-growing SaaS company on a mission to make workplaces safer and more efficient through AI-powered ergonomic assessments. Our platform helps safety and operations teams identify injury risks, improve worker well-being, and drive productivity"”without the need for wearables or manual analysis.To support this mission, we're looking for a Sr. Manager, Demand Generation to own and drive customer acquisition, engagement, and retention strategies. If you thrive in fast-paced startup environments and love experimenting with data-driven marketing to fuel growth, we want to hear from you!Compensation range is for this position $160-$180k per year. Preference to Bay Area candidates willing to work from our San Mateo office twice per week. Pacific timezone required.What'll You DoPerformance Marketing - Manage and optimize paid campaigns (LinkedIn, Google Ads, etc.) to build brand awareness and cost-effective inbound engagement.Product-Led Growth - Implement strategies to increase free trials and product adoption.Demand Generation - Develop and execute integrated, multi-channel campaigns (paid, organic, ABM, SEO, content, email, events) to build qualified pipeline.Conversion Optimization - Optimize website, landing pages, and nurturing flows to maximize conversions.Content & Thought Leadership - Collaborate with customer success and evangelists to develop and promote case studies, blog posts, and webinars.Marketing Automation & CRM - Leverage HubSpot to automate email workflows, segment audiences, and track campaign performance.Analytics & Reporting - Continuously analyze marketing performance, report on KPIs, and monitor conversion rates and each stage of the sales process.About You7+ years of experience in a demand, growth, or digital marketing role at a B2B SaaS company, preferably early-stage."‹Deep experience in performance marketing (Paid Search, Paid Social), and organic growth strategies (SEO, LLMs).Hands-on proficiency with marketing automation and CRM software (Hubspot), as well as other platforms for campaign execution and analysis (Webflow, Zoom Webinar, SEMrush, etc.)Data-driven mindset with a deep understanding of A/B testing, funnel optimization, and analytics (Google Analytics, Looker, etc.).Ability to craft compelling messaging and campaigns tailored to enterprise buyers, safety managers, HR leaders, and operations executives.Experience with ABM (Account-Based Marketing) and personalized outbound strategies is a plus.Skilled at managing multiple projects simultaneously, collaborating across functions, and maintaining focus on objectives.Self-driven with a propensity to get stuff done. Proactively resolve or escalate issues to ensure campaign delivery goals are met.Collaborative team member with excellent communication and interpersonal skills.Why Join TuMeke?Be part of a mission-driven team making workplaces safer and healthier.Opportunity to shape the growth marketing function from the ground up.Fast-growing company with a cutting-edge AI-powered product.Competitive compensation package.Excellent Medical, Dental, and Vision health benefits.401k (100% company match on first 3%, then 50% of contributions from 3% to 5%).3 weeks of paid vacation.

Created: 2025-05-10