Public Relations Account Coordinator
Merritt Group - McLean, VA
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KEY SKILLS & ATTRIBUTES You deliver quality work on timeYou're starting to master the fundamentals of PR and marketing "”from media lists and pitches, speaking and awards programs, marketing channels, to business development You demonstrate curiosity and initiative in technology, digital media, marketing, and creative You are a proactive and positive driver of the agency's culture, image, and brand KEY RESPONSIBILITIES Overall Account Support & Client RelationsThis is the beginning of your client relations journey; you likely need support/help from others on the team to fine-tune your client messages, but you're a quick learner and implement feedback immediatelyYou begin making contact with clientsYou play a key support role across the teams you're on and you proactively seek out ways to help your teammatesYou meet or exceed all deadlines "” from client deadlines to getting your timesheets and monthly reports done on time You show a genuine interest in the B2B technology landscape and your domain industry, and take the time to learn each client's business, media/analyst influencers, and the competitive environment "” and you regularly share those learnings with your account teams You're open to new ideas and change, and committed to being direct and open in all communication with colleagues and teammatesYou not only receive feedback positively and implement it immediately but you seek it outYou're starting to feel comfortable speaking up and having an active voice in internal meetings and client meetings Media, Speaking & AwardsYou're focused on learning everything you can about the media "” from how to draft pitches that capture a reporter's attention to how to build effective media lists that lead to results You develop briefing backgrounders, coverage reports, editorial calendars and other prep materials for clients that need few corrections from others on your accountsYou're able to develop solid, typo-free coverage reports and manage the process overall from tracking (and ensuring no articles are missed) to analysis (with some help from account leads on analysis)You draft effective pitches and pitch reporters on proactive story ideas, announcements and more; and you proactively share feedback with the internal teamYou evaluate editorial calendars, compile and maintain opportunities listsYou will become an expert at researching speaking and award opportunities, drafting compelling submissions, and managing speaking calendars and deadlinesYou write documents that are clear, compelling, grammatically correct, and typo freeMarketing Strategies You have an understanding of and willingness to learn about relevant social media channels, strategies, and influencer programs for our clientsYou begin creating quality drafts of social media content and populate content with oversight of a more senior team memberYou are developing an understanding of measurement tools and methodologies to better understand the progress of our strategic communications campaigns across paid, earned, and owned channelsBusiness DevelopmentYou treat the agency as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development This position may also require other duties as assigned.
Created: 2025-05-11