Digital Marketing Manager

JOB TITLE: Digital Marketing Optimization/Personalization ManagerLOCATION: Pleasanton, CA (50% onsite)DURATION: 9+ Month ContractRATE RANGE: $75-$80/hr (W2)TOP 3 SKILLS: 3+ years of related experience in Digital Marketing and Optimization.3+ years of experience in front-end development, including HTML, CSS, and JavaScript.2+ years of experience working with Adobe Target, including implementation, configuration, and analysis.POSITION SUMMARY: This team runs website optimization and personalization for our client. They are a US-based, globally operating, award-winning, high performance team, and they truly look forward to collaborating with you to lead all aspects of the day-to-day management, operations and communications of the website optimization program.RESPONSIBILITIES: Continuously assess and enhance website performance, user experience and conversion rates.Ideate, create and maintain Adobe Target activities, including A/B tests, multivariate tests, and personalized experiences.Develop and maintain custom Target code, including Web SDK and other relevant libraries.Integrate Adobe Target with other marketing technologies, such as Adobe Analytics, Adobe Launch, Adobe CDP.Work cross-functionally with Marketing Technology, Digital Marketers Analysts and Designers to plan and execute personalized and A/B testing initiatives.Enhance user engagement and drive business growth by delivering tailored personalized experiences to prospects and customers.Stay up-to-date with the latest Adobe Target features and best practices.Create and maintain documentation for Adobe Target implementations and processes.Contribute to the development and improvement of our testing and personalization framework.Participate in code reviews and ensure code quality.Plan and execute A/B tests to optimize website experience, such as landing pages, CTAs, layouts and content.Hands-on technical experience with creating and maintaining A/B tests, Personalization initiatives using Adobe Target or similar technology.Leverage analytics and usability findings to identify and prioritize testing opportunities.Ability to consolidate and organize test results and clearly report and communicate test findings.Maintain a roadmap of A/B test initiatives and personalization campaigns to support Adaptive Planning.Work closely with all internal stakeholders/teams across Marketing organizations to set up optimization campaigns.Understand and manage the intricacies of scaling an optimization program across regional digital properties including localization and collaboration with Regional Marketers.Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.Ensure timely execution of optimization campaigns, monitor results and share results with stakeholders, recommend next steps and communicate recommendations to appropriate teams.Manage and support ongoing optimization initiatives for our client including planning, idea management intake, testing, optimization, reporting, and forecasting.

Created: 2025-05-11