Media Specialist

We are looking for a detail-oriented Digital Advertising Specialist to oversee paid search and digital advertising efforts for a client in Trevose, Pennsylvania. In this role, you will oversee campaign performance across platforms like Google Ads and Meta ads, leveraging reporting and analytics to optimize results and make recommendations. This role is an in-office position. Candidates must have strong experience in vendor management, paid search campaigns, analytics, making recommendations, and working with large scale budgets.**• Manage paid search campaign performance across platforms such as Google Ads and Meta Ads.• Monitor campaign performance and use analytics tools to identify opportunities for optimization.• Research and implement strategies to enhance brand visibility and audience engagement.• Collaborate with cross-functional teams to align advertising efforts with broader marketing goals.• Utilize Google Analytics and other tools to track key performance metrics and generate actionable insights.• Create detailed campaign performance reports to inform decision-making.• Stay updated on industry trends and best practices in paid search and digital advertising.• Manage budgets effectively to maximize ROI from advertising efforts.• Support the development of creative assets needed for campaigns in collaboration with design teams.**• Proven experience managing paid search campaigns using platforms like Google Ads and Meta Ads.• Proficiency in analytics tools such as Google Analytics and Facebook Insights.• Strong understanding of A/B testing methodologies and data-driven decision-making.• Familiarity with Adobe Creative Cloud, especially for designing creative assets.• Experience with content management systems (CMS) and customer relationship management (CRM) tools.• Demonstrated ability to enhance brand awareness through targeted advertising strategies.• Excellent analytical skills to interpret campaign data and implement improvements.• Knowledge of blogging and content creation as part of a broader marketing strategy.

Created: 2025-05-11