Marketing Manager

Client Marketing Manager Malvern, PA Hybrid Position OverviewThis role is a wonderful opportunity to be a part of a mission-based team in an organization dedicated to increasing philanthropic giving through donor advised funds. As the Client Marketing Manager, you will play a key role in advancing the organization's mission and strategic goals by driving brand loyalty, client retention and growth, and product adoption within target segments. You will lead a team of marketing professionals and oversee the execution of marketing, partnership, PR, event, and product strategies that strengthen client engagement and fuel business growth. ResponsibilitiesLead and develop a high-performing, cross-functional team of design, content, marketing, and project management professionalsProvide coaching, performance management, and talent development to build internal capabilities Foster a collaborative and open culture where ideas and feedback are continuously exchanged to drive innovationOversee the development and execution of integrated marketing strategies across client segments and channels, aligning with business objectives and client lifecycle stages Set and lead strategies focused on client acquisition, growth, and retention, leveraging content marketing, email campaigns, events, PR, partnerships, and thought leadership Encourage experimentation and innovation, ensuring marketing efforts differentiate the organization and drive adoption of services and features Guide product positioning and recommend opportunities for new offerings based on market insights and evolving client needs Manage the marketing budget effectively, optimizing spend based on performance metrics and strategic priorities Ensure compliance and quality control by overseeing the review and approval of all marketing materials and coordinating with legal counsel on communications and programs Track and report on marketing performance, using data to assess progress against goals and inform decision-making Collaborate closely with key internal teams"”including Business Development, Product, Client Services, and Research"”to align on messaging, strategy, and progress toward shared goals Support organizational strategy as part of the Leadership Group, actively communicating strategic plans and contributing to cross-functional initiatives and special projects QualificationsBachelor's degree or equivalent combination of education and experience; Master's degree in marketing or communications preferred 7+ years of progressive marketing/communications experience, including brand strategy, content creation, and advertising 3+ years of leadership experience with a demonstrated ability to guide teams and drive results Proficient in CRM platforms, such as Salesforce Experience in or with nonprofit organizations and donor communities is preferred Strong analytical skills with the ability to quickly understand complex issues and assess short- and long-term impacts Skilled in synthesizing complex information to support sound, balanced decision-making grounded in both client and business needs Proven track record of successful team collaboration on major projects or initiatives Outstanding written and verbal communication skills Excellent project management, time management, and prioritization abilities CompensationSalary: $110,000 - $120,000 Medical, Dental, Prescription, and Vision Insurance 403B Plan Life and disability insurance Professional development opportunities Varied recognition opportunities Access to Vanguard Employee Resource Groups (ERG) Monthly Community Day opportunities Generous PTO 18 PTO days Annually 2 Floating Holidays 1 Volunteer PTO 7 NYSE Holiday PTO Parental Leave Generous Maternity Leave FMLA STD/LTD Leave

Created: 2025-05-11