Principal, Marketing Strategy & Client Services

Position Overview:The Marketing Strategy and Client Services Principal is a senior leadership role responsible for shaping and driving strategic marketing initiatives while overseeing exceptional client service delivery. This dual-function leader will integrate data-driven marketing strategy, brand positioning, and customer engagement with client relationship management to ensure long-term growth and satisfaction. The ideal candidate has deep expertise in integrated marketing, media, agency operations, and account management, with a proven track record of building strong client partnerships and driving measurable business results.Key Responsibilities:Strategic LeadershipDevelop and lead comprehensive marketing strategies across brand, digital, performance, and content marketing disciplines for our clients.Oversee planning and execution of integrated marketing campaigns aligned with client business goals.Identify market trends, growth opportunities, and emerging platforms to guide client and internal strategies.Collaborate with the executive team on positioning, new service development, and go-to-market initiatives.Client Services OversightLead the client services team in delivering outstanding account management, fostering trusted client relationships, and driving retention.Serve as a senior point of contact for high-value clients and provide strategic counsel and direction.Ensure all deliverables meet or exceed expectations in terms of quality, timeliness, and business impact.Oversee onboarding, performance reviews, and relationship growth plans for key accounts.Team Development & OperationsManage and mentor marketing strategists, account leads, and client success teams.Align cross-functional team workflows to improve efficiency and collaboration between strategy, creative, media, and analytics departments.Drive resource planning, forecasting, and profitability targets across client engagements.Measurement & PerformanceEstablish KPIs and measurement frameworks for marketing effectiveness and client satisfaction.Monitor account health, campaign ROI, client feedback, and retention metrics to inform continuous improvement.Present performance reports and strategic recommendations to clients and internal stakeholders.Qualifications:10+ years of experience in marketing strategy, client services, or agency leadership roles.Proven experience leading multi-channel marketing efforts and managing strategic client relationships.Strong business acumen and ability to connect marketing outcomes to client revenue and growth objectives.Excellent leadership, communication, and interpersonal skills.Experience managing cross-functional teams and large client portfolios.Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.Preferred Attributes:Background in performance marketing, brand strategy, or integrated agency leadership.Strong analytical mindset and comfort with marketing data, platforms, and insights.Entrepreneurial spirit with a collaborative leadership style.Ability to thrive in a fast-paced, evolving environment.

Created: 2025-06-27