Senior Specialist, CRM

***** Senior Specialist, CRM***** Katy, TX***** Full-TimeTeam is looking for a senior specialist to grow our customer marketing function. This role will be responsible for coordinating CRM specific initiatives including loyalty, acquisition, retention, and development strategies, and will work cross-functionally to provide best-in-class CRM campaigns.Education:Bachelor's degree in Marketing, Communications, Business or related fieldWork ***** 2-4 years database marketing or CRM experience in retail Proven track record of developing and managing CRM programsExperience working with a CDP or data warehouse, building audiences and creating automated audiencesExperience with ESP platforms**Excellent project management skills and ability to align efforts across multiple departmentsVery strong organizational, time management, problem solving, and interpersonal skillsUnderstanding of marketing analytics (Google Analytics and Business Intelligence Tools)** Implement and execute marketing efforts for the retention programs, working cross-functionally with multiple teams (i.e. Digital Marketing, Brand, Creative, and eCommerce)Manage daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics and creative approvals.Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement and loyalty.Develop process to manage coupon offers, promotions, and touch points across customer segmentsAnalyze and report on campaign results and identify new opportunities in support of the CRM RoadmapWork with CRM managers to develop and execute retention strategies and cross-channel consumer acquisition campaigns to meet CRM growth goals.Build and execute offer testing plans across CRM tacticsPilot programs while minimizing operational financial impactDevelop a thorough understanding of Academy policies, procedures, and safety rulesDuties may change; team member may be required to perform other duties as assignedPhysical Requirements & AttendanceRegular attendance requiredAcceptable level of hearing and vision to perform job dutiesAdhere to company work hours, policies, procedures and rules governing professional staff behaviorBest Regards,Santosh Cherukuri***** scherukuri@

Created: 2025-06-27