Marketing Analyst

JOB TITLE: Institutional Digital Engagement LeadJOB LOCATION: Boston, MA - hybrid (3 days onsite)WAGE RANGE: $30 - 34/hr. W2 onlyJOB NUMBER: 217339REQUIRED EXPERIENCE:Qualifications:Bachelors degree preferably with major in marketing or communicationsThree or more years of relevant marketing communications experience; financial services or employee benefit communications experience preferredDemonstrated ability to develop communication campaigns that deliver resultsExperience executing eDM campaigns from creation to measurementUnderstanding of Marketo, MSI, Salesforce campaign development and reportingProficient understanding of excel, with familiarity using formulas and pivot tablesExcellent verbal and written communication skillsStrong project management skills are paramount to the success of this roleAbility to drive initiatives independentlyMust have a laptop to access State Street network remotelyJOB DESCRIPTION:The Institutional Digital Engagement Lead plays an important role in building and growing the institutional business through assisting in the tactical execution of digital programs. In this role you will be responsible for working with the channel marketing managers to deploy eDMs, manage social programs and keep the website up to date. You are passionate about institutional trends, digital innovation and new thinking. Communication channels include print and digital media, interactive experiences and video/audio. As part of a Global Marketing team you will enjoy working with colleagues across the globe to ensure a differentiated strategy, positioning and content program is put in place with a goal of growing market effectiveness.RESPONSIBILITIES AND EXPECTATIONS:This is an opportunity for a well-rounded and highly collaborative marketing professional with the ability to work on several high priority projects at once.You will deliver marketing programs, from strategy, through development, then measurement and refinement.You will bring organizational skills, push the team to abide by SLAs, have a professional sense of urgency and a profound respect for the interests and needs of our clients.You will execute on marketing tactics in alignment with business objectives, client concerns and sales goals.Manage always-on Institutional eDM, social and web calendars.Manage the compliance review process for new or updated marketing materials, including web pages, eDMs, and thought leadership.Manage Workfront requests for eDMs, web pages, digital imagery, etc. and work with the channel team to ensure all fields are accurately and consistently filled out.Provide feedback on social and eDM content provided by channel marketing team to ensure digital best-practices are being followed.Partner with the global interdisciplinary partners to post or update materials on our websites, run social media programs and develop Marketo eDM programs.Continually audit website to ensure content isnt expiring and ensure that web aligns with our promotional strategy on an ongoing basis.Reporting development for ongoing digital programs to ensure both Channel Marketing and Sales understand success, as is relevant to their roles using MSI, Marketo Analytics, Adobe Analytics, Tableau Dashboard and Sprinklr Social Dashboards.Manage any 3 rd party digital advertising programs are executed with partners like P&I, II, and more.Quarterly competitive research, to highlight holes in our strategy or open spaces for exploration.Project management help for the global Digital Engagement team, including scheduling meetings, taking notes, following up on next steps.Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Benefits offered are in accordance with applicable federal, state, and local laws and subject to change at TCMs discretion.PDN-9f4c1a28-81ec-4e4e-8a11-18b61dd89578

Created: 2025-07-15