Product Marketing Manager

Job Description: Develop and maintain product positioning and messaging across PlantPredict, Construct, Terafab, and SCADA/Controls and future products. Conduct regular stakeholder interviews with product managers, engineers, and sales to stay current on capabilities, roadmap, and competitive landscape. Translate technical product developments into marketing collateral: website copy, product one-pagers, brochures, sales decks (PowerPoint), and data sheets. Create case studies, use-case narratives, and customer success stories in collaboration with sales and customer-facing teams. Build and maintain sales enablement materials. Keep the sales team equipped with current competitive intelligence, objection-handling guides, and pitch support. Support product launches with coordinated messaging across channels. Track competitor activity and industry trends to inform positioning. Draft press releases, media pitches, and executive talking points for product announcements and company milestones. Prepare and submit industry award applications. Coordinate co-marketing campaigns with technology and channel partners, including joint webinars, co-branded content, and cross-promotional outreach. Produce product-focused content for LinkedIn, email campaigns (Mailchimp), and the company blog/website. Manage and update website content in Webflow, including product pages, landing pages, and blog posts. Plan, manage, and host webinars end-to-end: topic development, speaker coordination, platform management, promotional emails, post-event follow-up campaigns, and reporting. Create and edit short-form video content for social media (product demos, podcast clips, event highlights). Write and design email newsletters, LinkedIn posts, blog posts, case studies, customer success stories, etc. Develop and maintain a content calendar that coordinates publishing across channels around product releases, company announcements, industry events, and seasonal campaigns. Support executive thought leadership: identify speaking opportunities, draft bylines and contributed articles, and prepare talking points for media interviews and podcasts. Contribute to SEO-optimized web content and landing pages for product lines. Support trade show and conference logistics: booth materials, signage, handouts, talking points, and on-site coordination. Key events include RE+, CLEANPOWER, Intersolar Europe, PVPMC, and European industry conferences. May require multi-day travel a couple times a year. Coordinate with external vendors, designers, and agencies as needed. Help maintain marketing operations infrastructure: email lists, CRM hygiene, campaign tracking, and reporting. Track and report on marketing campaign performance across channels. Maintain dashboards for key metrics (email, webinar, social, web traffic) and provide regular reporting to support budget and resource planning. Help maintain and enforce brand standards across the organization. Support internal teams with on-brand templates, messaging guidelines, and review of customer-facing materials. Pitch in on ad-hoc projects that come with being part of a two-person marketing team at a growing company. Requirements: 5+ years of product marketing experience in B2B software or technology, including SaaS. Demonstrated ability to learn complex technical products and communicate them clearly to both technical and business audiences. Strong writing and editing skills. You will produce a high volume of written content, and it needs to be sharp, concise, and free of filler. Experience producing marketing collateral across multiple formats: web, email, slide decks, print, video. Comfort working autonomously and managing multiple product lines and deadlines simultaneously. Familiarity with email marketing platforms (Mailchimp or similar), webinar tools, and CMS platforms (Webflow, WordPress). Proficiency with design tools (Adobe Creative Suite (Photoshop/Illustrator), Canva, or similar) for producing marketing assets without outside help. Proficiency and eagerness to adopt AI workflows (ChatGPT, Claude, etc.). Experience with PowerPoint for building polished sales and conference presentations. BA/BS in Marketing, Communications, or a related field, or equivalent professional experience. Strong command of written and spoken English, with the ability to craft clear, compelling, and audience-specific messaging across product positioning, go-to-market materials, campaigns, and stakeholder communications. Preferred Experience in solar, renewable energy, or energy technology. Understanding of utility-scale project development or EPC workflows is a meaningful advantage. Experience being an early marketing hire at a startup or growth-stage company. Video editing skills (Premiere or similar) for product demos, social clips, and event content. Experience managing paid digital advertising (Google Ads, LinkedIn Campaign Manager). Familiarity with LinkedIn marketing, including organic content strategy and LinkedIn advertising. Experience with CRM tools (Salesforce) and lead enrichment/GTM/prospecting platforms (Clay, Apollo, LinkedIn Sales Navigator). Comfort with light HTML/CSS for email templates and web content edits. Working knowledge of SEO principles and analytics tools. Benefits: Generous time off and holiday policy Remote flexibility Flexible time off Comprehensive benefits package Career progression 401k match Stock options Home office set up allowance And much more!

Created: 2026-05-13