Director of Marketing Analytics – Performance

Job Description: Build the marketing measurement ecosystem from the ground up, defining the tools, data requirements, and processes needed to move beyond platform-reported metrics. Lead the selection and implementation of an MMM solution and use it as the primary framework for budget allocation. Establish a structured testing program to measure what marketing is actually driving. Assess and implement attribution capabilities where they add value. Own marketing performance frameworks, ensuring consistent and accurate evaluation across all channels and campaigns. Develop marketing-driven forecasts for leads, calls, and enrollments aligned to campaign strategy. Translate marketing analytics needs into clear data requirements. Define and enforce campaign structures, channel hierarchies, and marketing-specific definitions. Requirements: 12 + years in marketing analytics or performance marketing, including experience building or significantly evolving measurement capabilities. Proficiency in SQL and BI tools (Tableau, Power BI); strong understanding of attribution and experimentation methodologies. Experience with Salesforce Marketing Cloud and multi-channel campaign tracking. Degree in Statistics, Economics, Data Science, or related field (Master’s preferred). Ability to translate complex analytical concepts into clear recommendations for executive stakeholders. Benefits: Medical, Vision and Dental Plans Tax-Advantage Savings Accounts (FSA & HSA) Life Insurance and Disability Insurance Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days) Employee Assistance Program 401k with company match Employee Resource Groups Employee Discount Program Learning and Development Opportunities And much more...

Created: 2026-05-13