Senior Director of Growth

Position Overview: As Senior Director of Growth Marketing, you will be the strategic driver of our growth engine. Your focus will be on developing data-driven strategies that expand the brand's reach"”primarily across DTC, Amazon and Grocery. This is a highly cross-functional leadership role, ideal for a sharp and creative growth leader who thrives in a fast-paced environment. You'll work with internal and external partners and be a member of the leadership team to shape company direction. This position reports to the Vice President of Marketing. Location: New York City, in office 1x /weekTo Apply: Please send an email with the subject line "Senior Director of Growth - Your Name" with your resume and a cover letter explaining why you're a great fit for this role to Responsibilities Growth Strategy & VisionDefine and lead Brightland's growth strategy"”identifying the highest-leverage opportunities across acquisition, retention, and channel expansion.Develop long-term plans to drive sustainable growth across DTC, Amazon, and Grocery, ensuring alignment with the company's broader brand and business objectives.Identify whitespace and lead cross-functional initiatives to test, scale, and operationalize new growth opportunities, partnerships, and platforms.Performance & Shopper Marketing Guide growth team and agency partners to ensure full-funnel integration and high-impact execution, continuously evaluating performance and reallocating investment as needed.Oversee the development of shopper & retail marketing strategies in partnership with the Growth & Sales team. Data-Driven Leadership & Insight DevelopmentChampion a culture of measurement, testing, and learning"”ensuring growth efforts are grounded in clear KPIs, customer insights, and business impact.Translate complex performance data into actionable insights and recommendations for senior leadership and cross-functional teams.Identify gaps in data visibility or reporting and partner with internal stakeholders to continuously improve infrastructure and access to insights.Financial Planning & ForecastingSet the strategic approach to growth marketing budgets and forecasts, ensuring alignment with revenue, margin, and customer acquisition goals.Partner with Finance, Ops, and Sales leadership to integrate marketing plans with company-wide demand planning, inventory strategy, and sales forecasting across all channels.Lead scenario planning, investment modeling, and performance analysis to guide resource allocation and identify risks and opportunities.Team Leadership & Organizational InfluenceLead and grow a high-performing team of marketers, analysts, and external partners; coach for strategic thinking, accountability, and excellence.Foster a culture of curiosity, experimentation, and results-driven collaboration across the company.Serve as a senior voice within the organization, translating marketing performance into actionable insights for executive stakeholders.This Sounds Like You:10+ years of experience in growth or digital marketing, with at least 3 years in a senior leadership role"”ideally within premium CPG, lifestyle, food, or beauty brands.Proven track record of owning and scaling multi-channel growth strategies across acquisition, retention, and omni-channel expansion.Deep expertise in performance marketing, media planning, and full-funnel campaign strategy"”including paid social, search, display, affiliate, and retail media.Comfortable leading through data"”strong fluency in tools like TripleWhale, Shopify, Klaviyo, and Google Analytics, with an instinct for translating insights into action.Experience building and optimizing lifecycle programs (email, SMS, loyalty, and subscription) to maximize retention and customer lifetime value.Strong leadership presence with a demonstrated ability to mentor high-performing teams, manage agencies, and influence senior stakeholders.Skilled in cross-functional collaboration"”able to connect the dots between creative, brand, product, sales, and operations.Budget owner mindset"”comfortable setting forecasts and making agile decisions to drive top-line growth.Strategic, nimble, and energized by building in a fast-paced, founder-led environment.Why You'll Love Working Here A fun environment with a collaborative team that is passionate about foodThe opportunity to help build company processes and culture from the ground upEmpowered team members with minimal bureaucracyCompetitive salary and equity optionsComprehensive medical, dental, vision and life insurance benefitsMonthly Mental Health Days and HolidaysDelicious Brightland productsUnlimited Vacation Days  Company Overview:Brightland makes artfully designed and consciously-crafted olive oils, vinegars, and honeys that infuse the everyday with a little bit of happiness. Each product is lovingly made by family farmers and local makers with the highest respect for ingredients and quality. Perched at the intersection of great taste, design, and culture, Brightland has been featured by tastemakers like: Bon Appetit, Food & Wine, The New York Times, The Wall Street Journal, and Vogue, and was one of Oprah's Favorite Things in 2022 and included in Goop's 2024 Holiday Gift Guide.

Created: 2025-05-06