Marketing Specialist Recruiting

Company Description:  Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership. Primary Responsibilities Work closely with the Marketing team to support the development and execution of integrated marketing campaign plans and content to attract and engage potential candidatesWork closely with creative and content teams to ensure recruiting assets are updated regularlyMaintain a thorough understanding of recruiting marketing best practices and candidate experience and keep the marketing team up-to-date on the latest trendsOversee updates to the Company's career site and suggest improvements for engaging with potential candidatesDevelop and maintain a recruiting marketing tool kit with assets to support hiring activities including social media, print ads, radio spots, video testimonials, postcards, etc.Create content to support existing recruiting and employer brandingPrepare weekly recruiting marketing reports to monitor campaign resultsWork closely with the marketing analytics team to track all campaign tactics and provide recommendations for improvementsProduce and distribute weekly candidate lead reports and monitor chat transcripts from career sitePerform ongoing research about new tactics and technologies to promote the Company's career opportunitiesPerform other duties as assigned Qualifications Bachelor's degree in Marketing, Communications, Public Relations or related field is required.  Non-degree considered if 12+ years of related experience along with a high school diploma or GED2-4 years of experience in marketing, communications or recruiting is required.Good communications and interpersonal skills with the ability to collaborate across all functional areasGood written communicationsAbility to multitask and prioritize daily workload and meet deadlinesExperience working with social media platformsGood organizational skills and attention to detailHands on experience creating content for brand awareness and/or recruiting Work Authorization: Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.No agency calls please. Compensation and Benefits: Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.EOE Veterans/Disabilities 

Created: 2025-05-22