Field Marketing Associate Manager

Job DescriptionPosition SummaryField Marketing creates and executes the local marketing plans as the market level experts within the South Business Unit (SBU).  The local field marketing team is responsible for collaborating with both the Marketing and Sales Departments in planning, developing, managing and evaluating the local marketing plans for priority DMAs and driving overall business alignment in support of all marketing initiatives. The Field Marketing Associate Manager is responsible for assisting the Field Marketing Manager(s) and Director in the annual planning, execution, communication and evaluation of marketing plans within the SBU.ResponsibilitiesContribute to the Annual Planning ProcessAssist in the development of marketing plans within the Business Unit and the annual planning cyclePerform analysis on consumer, market, and competitive landscape using internal tools such as IQ, Circana, and Numerator; partnering with insights teams to obtain consumer research and insights; and using in-market experience, category analysisAssist in budget planning process through financial exercises, tracking, and evaluation of spends against initiativesHelp prepare marketing plan materials including presentations, one-pagers, and other communication tools for internal and external alignmentHelp prepare creative briefs for agency partners and contribute to the evaluation of creative development against stated objectivesExecution of Local Marketing PlansContribute to execution of the annual marketing plan within the Business Unit to deliver on annual volume and brand-level objectives and team goalsContribute to program execution, working with agency resources to develop assets and tactical execution against assigned programsAssist in creative development for local materials including point-of-sale, consumer sweeps, advertising, and moreResponsible for the day-to-day management of the annual budget plan, working with the Finance team and Field Marketing team to open and close purchase orders, ensure accurate forecasting, month-end activities, risk and opportunity analysis, wholesaler billbacks, and overall utilization according to plan Attend key events and work with local organizers and agency partners to ensure exceptional executionRecap programs and share results with cross-functional marketing groups and local sales to determine success of programs and influence future program development Performs additional duties and responsibilities as determined by managementCommunication and Organization of Local Marketing PlansPlay a central role in communication and organization related to all marketing plans and activitiesHelp prepare materials for key business meetings within the Business Unit and present where appropriate, including Business Unit leadership calls, wholesaler & sales meetings, Business Unit roadshows, and annual business planning meetings with wholesalers  Prepare communications across corporate marketing and local business unit sales on all local marketing initiatives including but not limited to maintaining calendars, activation trackers, monthly marketing updates, and other programming communication as neededWork with cross functional marketing teams to ensure the Business Unit has proper sell-in material, including strategic positioning, marketing objectives, sell story, support data, timing and all specifics of each program.  Ensure legal, trade, and internal compliance for all local marketing programs activated in assigned territory; submit, track and maintain files and engage appropriate teams for compliance purposes.Possess a clear understanding of local, state and federal beverage laws in assigned states.  Utilizes knowledge in the development and implementation of local/social media, retail promotion overlays, special events and sponsorshipsEnsure file keeping best practices and maintain up to date records, including but not limited to media buys, agency recaps/briefs, creative, POS orders, contracts, and funding models.Minimum QualificationsBachelor’s degree required preferably with a concentration in marketing3+ years of progressive experience in a related role, preferably in the beverage alcohol industry, with an understanding of the job function, marketing, sales needs, and the three-tier distribution systemProficient knowledge of marketing principles, practices, tactics and tools; ability to analyze consumer insights, sales and volume data to identify market opportunities and issues to drive both brand development and volume performanceHighly developed interpersonal skills Works well in a fast-paced, action-oriented environmentStrong written and oral communications skillsProficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)Demonstrated ability to make critical decisions and problem solveExcellent organizational and time management skillsStrong negotiation and persuasion skillsTech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools Understanding of social networking/media technologies and their application to marketing also desirablePreferred QualificationsBilingual (English/Spanish)Master’s degree preferredExperience working closely with or within the Sales functionExperience working with and activating major sports leagues, teams or other high-profile partners in the sports, music and/or entertainment landscape.Working knowledge of creative tools, programs, and file formats such as Adobe Creative SuitePhysical Requirements/Work EnvironmentMust be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Position resides within Dallas, TX or Houston, TX and requires 10% travelLocationField Office - TX - Dallas/Denton/Collin/Ellis/Kaufman/Rockwall/Harris/Liberty/Galveston/Fort Bend/Waller/Brazoria/Tarrant/Travis/Williamson/HaysAdditional LocationsHouston, TexasJob TypeFull timeJob AreaMarketingThe salary range for this role is:$80,400.00 - $120,600.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Created: 2025-07-01