Auto Strategic Planning Analyst

What Makes a Honda, is Who makes a HondaHonda has a clear vision for the future, and it's a joyful one.  We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.  We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.If your goals and values align with Honda's, we want you to join our team to Bring the Future!Job Purpose:The Business and Product Planning Division sets the product requirements for the next generation lineup of models, guiding the design and engineering teams through the early development phases to achieve a winning vehicle.Developing the future product requirements needs a highly capable, highly knowledgeable, and highly engaged team. The team will focus on analyzing future society and customer trends that will affect future mobility.The Data Analyst will support the long-term strategy creation led by the Principal Economist. Activities include market analysis, customer research, segmentation of customers and target creation.This position requires high level collaboration between Auto Development Center (ADC), American Honda Motor (AHM), American Honda Motor Research and Development (AHM R&D), Honda Development & Manufacturing of America (HDMA), 4MOC and 4ji to align future customers, products, and strategies Key Accountabilities:Data Analysis - Ability to analyze large data sets and develop key insights from the data that is relevant to identification of the target customers. Ability to translate data / key insights into narratives / reports targeted to engineers, designers and analysts with oversight.Research - Ability to research market and consumers, developing key insights that are relevant to the problems and determining ways to attack the market. Supports research projects including desk research, focus groups or clinics or on-line quantitative surveys. Can advise on creative matters to ensure the final product output matches the original intention and targets.Sensing - Maintains a thorough understanding of the automotive market, consumers, consumer preferences and company strategy, that is relevant to our current plans.Support corporate objectives with critical information for how to compete in the future. Supports long-term department vision and department goals to achieve Division targets Qualifications, Experience and Skills:Minimum Educational Qualifications:4-year college degree is required, ideally with a major in business, marketing, economics or related fieldMBA is a plusMinimum Experience:Ideal candidate would have 0-2 years of experience doing analysis, ideally with an automotive Original Equipment Manufacturer (OEM)Experience in the area of product planning, product development or brand management is preferred.Other Job-Specific Skills:Awareness of the automotive industry, products and technologyPossess critical thinking, business judgement, analytical and presentation skillsUnderstanding of macroeconomic factors that impact the industryProficiency with Microsoft Office is required, especially PowerPoint and Excel.Ability to demonstrate ideation/concept generation in a fast-paced environmentConsumer research and analysis skills, including statistical analysis skillsAbility to become proficient with planning tools such as MTAB, PIN, etc Working Conditions:Likely travel to other Honda and non-Honda regional and international sites as needed.Commitment to work necessary work hours to achieve all responsibilities, including overtime and operating periodically at early and late day hours What differentiates Honda and make us an employer of choice?Total Rewards:Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)Paid OvertimeRegional Bonus (when applicable)Industry-leading Benefit Plans (Medical, Dental, Vision, Rx) Paid time off, including vacation, holidays, shutdownCompany Paid Short-Term and Long-Term Disability 401K Plan with company match + additional contributionRelocation assistance (if eligible)Career Growth:Advancement OpportunitiesCareer Mobility Education Reimbursement for Continued LearningTraining and Development Programs Additional Offerings:Tuition Assistance & Student Loan RepaymentLifestyle AccountChildcare Reimbursement AccountElder Care SupportWellbeing ProgramCommunity Service and Engagement ProgramsProduct ProgramsFree Drinks Onsite  Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

Created: 2025-07-17