Senior Manager - Social Media

First Aid Beauty is looking for a strategic, creative, and platform-native Senior Manager - Social Media to lead our organic social media efforts across TikTok, Instagram, Pinterest, YouTube, and Facebook. This role will own our social media strategy from concept through execution with a sharp focus on building community, fostering brand connection and relevance across the platforms. You’ll report to the Creative Director and work in close partnership with our in-house creative, marketing, and production teams to create best-in-class content that drives engagement and growth.Key Responsibilities:Set and lead First Aid Beauty’s organic social strategy across platforms—owning both day-to-day execution and long-term vision to meet business goals and KPIs.Lead the development and execution of the social media calendar, partnering with marketing and sales to ensure product launches, campaigns, promotions, and relevant cultural moments are captured in real time.Partner cross-functionally with First Aid Beauty’s creative, production, and marketing teams to concept and produce high-impact, scroll-stopping content.Review and write on-brand captions to ensure the voice of the brand is consistent across platforms, engaging directly with our community in a way that builds loyalty and trust.Lead and develop direct reports, ensuring clear priorities, strong creative execution, timely feedback and ongoing career development.Track and analyze performance data, reporting key insights weekly and monthly to inform content optimization and guide strategy refinements.Spot emerging trends, creator partnerships, and cultural conversations early, translating them into strategic opportunities for the brand.Oversee community management, including handling DMs, comments, and real-time social conversations to nurture our audience.Stay current with latest social media best practices, tools, and platform updates to continually improve our social media approach.Partner with channel reps to stay ahead of platform updates and algorithm shifts to ensure our strategy remains future-forward.Own and grow our in-house creator program–sourcing talent, managing relationships, and driving strong creative output from trusted partners

Created: 2025-09-18