SFDC Marketing Cloud Integration Lead

Overview:  We're looking for a Salesforce CRM expert to lead the charge on data and journey orchestration as part of a strategic cross-functional initiative to unify the customer experience. The Connected Funnel project aims to bring together CRM data with web, media, and CDP signals to create smarter, more connected customer journeys across the entire funnel.  Key Responsibilities:  Represent the CRM team in a cross-functional working group alongside partners in IT, media, web, and CDP operations  Lead efforts to orchestrate CRM data for integration into a unified, full-funnel view of the customer  Define and implement scalable data structures and audience strategies within Salesforce Marketing Cloud to support personalization and optimization  Design and manage end-to-end journey orchestration, leveraging CRM and CDP signals to deliver timely, relevant cross-channel messaging  Monitor Salesforce Marketing Cloud platform performance and ensure journeys, automations, and campaigns are running efficiently and as intended  Establish and execute A/B testing strategies to optimize CRM campaign performance and customer experience  Ensure CRM data is properly mapped, activated, and governed within broader CDP and site frameworks  Partner with data engineering and CDP teams to align identity resolution, tagging, and data flow strategies and integrations  Collaborate with analytics, website, and media teams to align CRM's role in funnel measurement and performance reporting  Support experimentation and QA of connected journeys, with an eye toward automation, scalability, and privacy compliance  Our Benefits - Designed with You in Mind Comprehensive Health & Well-being Coverage From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected. Generous Paid Time Off We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans We help you plan for the future with: An employer match on contributions to your 401k, Roth, and Catch-Up plans An employer contribution, even if you don't contribute Income Protection & Insurance Options Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters. Company Vehicle Lease Program Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Support for Your Growth and Giving Back We believe in investing in your future and your passions: Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community And so much more! When you join us, you're not just building a career - you're joining a company that supports you, inside and outside of work.

Created: 2025-10-01