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Director of Sales (Senior Living)

Choreograph Gainesville - Gainesville, FL

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Job Description

Discover Your Purpose with Us at Choreograph Gainesville!As Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.Your Role:As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.Position Highlights:Status: Full TimeSchedule: Regular business hours; weekends as needed for tours and eventsLocation: Gainesville, FL 32608Rate of Pay: Total Compensation $100,000+ (Base + Commission; Exempt – Salaried)Why You'll Love This Community:Choreograph Gainesville is a brand-new senior living community in an exciting fill-up phase, offering the chance to make a measurable impact from day one. As Director of Sales, you’ll be part of a dynamic team under Discovery Senior Living, driving occupancy growth and helping families find the perfect fit for their lifestyle needs. You’ll work in a collaborative, fast-paced environment with the tools, systems, and support you need to achieve success.What You’ll Do:Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closingAchieve monthly and quarterly move-in and revenue goals by advancing leads through the sales processBuild, nurture, and maintain referral networks through external outreach, presentations, and business developmentManage inquiries from all lead sources, providing timely responses and professional follow-upConduct personalized tours and discovery meetings to connect with prospective residents and familiesMaintain accurate CRM data to track leads, activity, and conversion metricsPlan and execute community marketing initiatives and sales events to drive qualified leadsConduct competitive market analysis and provide actionable insights for pricing and positioning strategiesPartner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategiesCollaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and familiesPrepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targetsRepresent the community with professionalism, integrity, and compassion in all interactionsQualifications:Bachelor’s degree in Marketing, Business, Public Relations, or related field preferredMinimum 2 years of sales and marketing experience in senior living, healthcare, or a related industryProven record of achieving sales targets and occupancy goalsProficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)Experience using CRM systems to manage leads and track performanceStrong communication, presentation, and relationship-building skillsExcellent organizational skills with the ability to manage multiple priorities and meet deadlinesProfessional, compassionate approach with a resident- and family-first mindsetWillingness to work onsite, conduct tours, and attend community and networking events (local travel required, occasional weekends)Why Join Us?Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positionsThrive in a purpose-driven environment that puts residents firstJoin a collaborative, supportive leadership team that values your voiceBuild meaningful connections and create lasting impact for residents and their loved onesBenefits You’ll Enjoy:Competitive wagesEarly access to earned wages before payday!Flexible scheduling options with full-time and part-time hoursPaid time off and Holidays (full-time)Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)401(K) with employer matchPaid trainingOpportunities for growth and advancementMeals and uniformsEmployee Assistance ProgramAbout Discovery Management GroupDiscovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization that today, ranks among the 2 largest U.S. senior living operators. Discovery Management Group specializes in managing and enhancing senior living communities across the United States. With a focus on innovation, operational excellence, and lifestyle personalization, Discovery Management Group plays a vital role in serving more than 6,500 residents nationwide.Equal Opportunity EmployerWe are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/VA Note to ApplicantsThis job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.Agency PolicyWe do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.Employment Scam WarningWe only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.

Created: 2025-10-31

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