CRM Operations Manager

Overview: The Manager CRM Operations will lead the day-to-day management, optimization, and innovation of the organization’s CRM systems and tools.  This role ensures seamless integration of CRM with other business applications, provides actionable reporting and analytics, and supports training and adoption across sales teams. This role will partner closely with Sales Support and Business Development leadership to enable field productivity, streamline workflows, and align CRM functionality with enterprise sales strategies. Manage the daily operations, configuration, and administration of CRM platforms.Serve as the secondary liaison between AVP Sales Support/CRM Operations, Sales Support, IT, and field sales for CRM requirements, upgrades, and issue resolution.Demonstrates the ability to develop and maintain tailored Salesforce solutions using Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP and REST Web Services to effectively implement Gentiva’s business development needsAssist with CRM integration with market intelligence systems, analytics platforms, and other business tools.Assist with the development and maintenance of reporting and dashboards to support sales leadership in business planning and performance tracking.Provide training and support for sales associates and leaders to maximize CRM adoption and efficiency.Identify opportunities to enhance CRM usability, streamline processes, and increase data accuracy.Ensure compliance with healthcare and data privacy regulations in CRM use.Support national initiatives (e.g., customer appreciation events, orientation programs) by providing CRM-enabled reporting and insights.Engage with CRM support staff and vendors to ensure system stability, timely updates, and user satisfaction.Integrate Salesforce with external systems by leveraging APIs and other integration tools About You: Education/ExperienceBachelor’s degree required (Information Systems, Business, or related field preferred).Minimum 5 years’ experience in CRM administration, sales operations, or related leadership role.Knowledge/SkillsExperience developing in Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP and REST Web Services.Proficient in Salesforce Sales CloudExpertise in reporting, analytics, and data-driven insights for sales leadership.Excellent problem-solving and process improvement skills.Strong interpersonal, facilitation, and training abilities.Ability to manage multiple priorities under deadlines.Approximate travel: 10–15%.Training/EquipmentAdvanced knowledge of CRM platforms, data integration tools, and Microsoft Office Suite. We Offer:  ANNUAL SALARY RANGE:  $100,000 TO $115,000 with Annual Bonus Potential   THIS IS A REMOTE ROLE WITH 10 - 15% EXPECTED TRAVEL TO ATLANTA Benefits for All Associates (Full-Time, Part-Time, and Per Diem)Competitive Pay401(k) with Company MatchCareer Advancement OpportunitiesNational & Local Recognition ProgramsTeammate Assistance FundAdditional Full-Time BenefitsMedical, Dental, Vision InsuranceMileage Reimbursement or Fleet Vehicle ProgramGenerous Paid Time Off + 7 Paid HolidaysWellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)Free Continuing Education Units (CEUs)Company-paid Life & Long-Term Disability InsuranceVoluntary Benefits (Pet, Critical Illness, Accident, LTC) Legalese: This is a safety-sensitive positionEmployee must meet minimum requirements to be eligible for benefitsWhere applicable, employee must meet stage specific requirementsWe are proud to be an EEO employerWe maintain a drug-free workplace Location: Gentiva Our Company: At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states. Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis. Our nationwide reach is powered by a family of trusted brands that include:Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New BeaconPalliative care: Empatia Palliative Care, Emerald Coast Palliative CareHome health care: Heartland Home HealthAdvanced illness management: Illumia Health With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

Created: 2025-11-08