Marketing Manager

Overview: We’re looking for a strategic and hands-on Marketing Manager to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs. About You: QualificationsBachelor’s degree in Marketing, Communications, Business, or a related field7+ years of experience in marketing, brand management, or integrated campaign executionStrong understanding of digital marketing channels (paid media, SEO, email, social)Proven ability to manage multiple projects simultaneously in a fast-paced environmentExperience working with cross-functional teams and external vendorsData-driven mindset with comfort analyzing performance metrics and KPIsExcellent written and verbal communication skillsHealthcare, multi-location, or B2B/B2C hybrid experience is a plusStrong skills in the following areas: Lytho Workflow or similar creative project management experienceMicrosoft Teams and Office skills (PowerPoint, Word, Excel)Team player, positive attitude, self-starterAbility to think through projects and assess resourcesStrong communication skills, both verbal and writtenHighly detailed and organized We Offer: Benefits for All Associates (Full-Time, Part-Time & Per Diem):Competitive Pay401(k) with Company MatchCareer Advancement OpportunitiesNational & Local Recognition ProgramsTeammate Assistance Fund Additional Full-Time Benefits:Medical, Dental, Vision InsuranceMileage Reimbursement or Fleet Vehicle ProgramGenerous Paid Time Off + 7 Paid HolidaysWellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)Free Continuing Education Units (CEUs)Company-paid Life & Long-Term Disability InsuranceVoluntary Benefits (Pet, Critical Illness, Accident, LTC) Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care. Legalese: This is a safety-sensitive positionEmployee must meet minimum requirements to be eligible for benefitsWhere applicable, employee must meet state specific requirementsWe are proud to be an EEO employerWe maintain a drug-free workplace Location: Gentiva Our Company: At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states. Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis. Our nationwide reach is powered by a family of trusted brands that include:Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New BeaconPalliative care: Empatia Palliative Care, Emerald Coast Palliative CareHome health care: Heartland Home HealthAdvanced illness management: Illumia Health With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

Created: 2026-02-08