Associate Director, Brand Marketing

We are currently conducting a search on behalf of our client for an Associate Director, Brand Marketing. This is a direct hire position with the client organization and will be based in Berkeley Heights, NJ.The Associate Director, Brand Marketing, will support the development and commercialization of key brand initiatives across multiple therapeutic areas. This highly visible role will lead the execution of aligned marketing tactics across Healthcare Professional (HCP) and Consumer/Patient audiences, spanning personal promotion, non-personal promotion, digital media, communications, public relations, and additional strategic channels.This individual will work both independently and cross-functionally with internal stakeholders including field sales, medical affairs, commercial strategy and operations, market access, and promotional review. The ideal candidate thrives in a fast-paced, dynamic environment and brings strong communication, organization, and collaboration skills.This is an exciting opportunity to join a growing biotechnology organization and play a key role in driving successful brand growth and commercialization.What’s in it for you?Comprehensive Medical, Dental & Vision InsuranceBasic and Voluntary Life and AD&D InsuranceShort- and Long-Term Disability InsuranceFlexible Spending Accounts (FSA) and Health Savings Account (HSA)Employee Assistance ProgramsPet InsuranceRetirement Savings 401(k) with company match and annual discretionary stock optionsGenerous Paid Time Off, Sick Time, and Paid HolidaysCareer Development and TrainingWhat will you be doing?Maintain a detailed understanding of disease states and competitive marketplace dynamics to inform brand strategyLead the development and execution of marketing tactics aligned to overall brand strategy across HCP and Consumer/Patient audiencesManage agency partners to ensure deliverables are on-strategy, on-time, and within budgetCollaborate with cross-functional teams to support commercialization initiatives and optimize launch and lifecycle effortsPartner closely with field sales and market access teams to ensure alignment and effective pull-through of marketing initiativesEnsure all promotional materials comply with regulatory and promotional review requirementsContribute innovative thinking to brand initiatives and identify opportunities to elevate execution and impactSupport business performance tracking and adjust tactics as needed to achieve brand objectivesWhat do you need for this position?Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline requiredMBA preferred7+ years of pharmaceutical or biotechnology marketing experienceExperience supporting product or indication launchesStrong understanding of pharmaceutical marketing processes and regulatory requirementsExperience managing agency partnersExperience collaborating with field-based sales teams and understanding market access considerationsDemonstrated ability to successfully achieve business objectivesExcellent interpersonal, oral, and written communication skillsStrong project management skills with the ability to manage multiple prioritiesExperience working with Key Opinion Leaders preferredExperience in pharmaceutical sales preferredTherapeutic experience in CNS, primary care, rheumatology, pain, or related specialties preferredAbout Inizio EngageInizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare. Our passionate, global workforce augments local expertise and diverse mix of skills with data, science, and technology to deliver bespoke engagement solutions that help clients reimagine how they engage with their patients, payers, people and providers to improve treatment outcomes. Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need.We believe in our values: We empower everyone/We rise to the challenge/We work as one/We ask what if/We do the right thing, and we will ask you how your personal values align to them.To learn more about Inizio Engage, visit us at: Engage is proud to be an equal opportunity employer. Individuals seeking employment at Inizio are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Inizio will consider for employment qualified applicants with arrest and conviction records.Inizio Engage is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however, only qualified candidates will be considered.

Created: 2026-02-28