General Manager - Harley-Davidson

 2211 Frederick Boulevard, Portsmouth, VA 23704General ManagerWage Range: $240,000 - $300,000 Annually!Proven Experience as a General Manager or in High-Volume Automotive, RV, Marine or Powersports RetailIronclad Harleyí¢â‚¬'Davidson is one of the highest volume Harleyí¢â‚¬'Davidson destinations on the East Coast. With massive inventory, nonstop customer traffic, and a team built by true motorcycle enthusiasts, we're looking for a dynamic, experienced General Manager to lead the dealership, drive performance, and elevate the Ironclad brand.This is a highí¢â‚¬'impact leadership role for someone who thrives in a fastí¢â‚¬'paced, highí¢â‚¬'volume environment and knows how to build a winning culture. If you're a driven, strategic leader who knows how to build a thriving dealership culture, we want to talk to you. Apply today and take the next step in your Harleyí¢â‚¬'Davidson career.Our dealerships are where we hang our helmets, spend time, and share our experiences and knowledge with others who have a love for Harley-Davidson motorcycles. Don't spend another day dreading a job you hate. Apply online today and start investing in a career you love.This is your chance to join one of the fastest-growing, highest-volume Harley-Davidson dealership groups in the world! Great Money & More Fun!We're smashing records in all departments! We are looking to add to our already talented team so that we can continue to provide a premium customer experience that creates customers for life! CHANGE YOUR PRODUCT, CHANGE YOUR LIFE! We offer:Wage Range: $240,000 - $300,000 annually!Competitive Vacation TimeComprehensive Paid Training401(k) with Company MatchMedical, Dental, and Vision InsuranceFlexible Spending AccountVoluntary Term Life, Short, and Long-Term DisabilityAccident, Critical Illness, and Cancer InsuranceLegal Shield and Identity Theft ShieldEmployee Discounts What You'll Do:Provide strategic leadership across all dealership departments: Sales, Service, Parts, MotorClothes, and BDC  Drive revenue growth, profitability, and operational excellence  Lead, coach, and develop department managers to achieve performance goals  Oversee customer experience standards to ensure a premium Harleyí¢â‚¬'Davidson environment  Manage inventory strategy, merchandising, and showroom presentation  Monitor KPIs, financial performance, and operational metrics  Ensure compliance with Harleyí¢â‚¬'Davidson brand standards and dealership policies  Support marketing initiatives, events, and community engagement  Foster a culture of accountability, teamwork, and customerí¢â‚¬'first service   What We're Looking For:Proven experience as a General Manager in high-volume automotive, RV, Marine, or PowersportsMotorcycle experience or Harleyí¢â‚¬'Davidson enthusiasm is a major advantageStrong business acumen with the ability to interpret financials and drive profitability  Exceptional leadership skills "” able to motivate, mentor, and hold teams accountable  Excellent communication, negotiation, and customerí¢â‚¬'service abilities  High energy, positive attitude, and a passion for the Harleyí¢â‚¬'Davidson lifestyle  Ability to thrive in a fastí¢â‚¬'paced, highí¢â‚¬'traffic dealership environment  Please upload your resume. Completing the online assessment will grant you priority consideration!Must be authorized to work in the U.S. without sponsorship and be a current resident.Pre-employment background checks are required, including MVR, and drug screening. Why Work for Ironclad Harleyí¢â‚¬'Davidson? Ironclad Harleyí¢â‚¬'Davidson is more than a dealership "” it's the combined legacy of three powerhouse Harley stores, now united into one highí¢â‚¬'energy, highí¢â‚¬'volume destination. That means **more inventory, more customers, more opportunity, and more momentum** than anywhere else in the region. As General Manager, you'll lead a team of passionate riders and professionals who live the Harley lifestyle. You'll have the resources, support, and customer traffic to build a topí¢â‚¬'performing dealership. Ironclad is built on passion, community, and growth "” and your leadership will shape its future. We are an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation or other protected status.

Created: 2026-04-15