Brand Development Representative

Brand Development RepresentativeUnited is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.Want to get in on the funWe'd love to have you!The primary responsibility of a Brand Development Representative is to strategically plan, organize and execute local events and brand promotions, helping to increase brand knowledge and gain/grow the distribution of United's priority brands. Brand Development Representatives serve as a marketing arm for United's sales teams as well as our suppliers, promoting in both the on and off-premise accounts.QualificationsMust be 21 years or olderBachelor's degree or Associate's degree from an accredited college or universityValid driver's license for applicable stateAble to secure and maintain auto-liability insurance in accordance with state lawsAbility to secure and maintain a State Alcohol Sales Permit in accordance with state lawsSales experience in the food and drug industry preferredRestaurant/Bar/ industry experience preferredExtensive knowledge of productsResponsibilitiesAttend Brand Development meetings and sales division meetingsAttend brand kick-offs and special eventsHelp gain and grow distribution of United priority brands for beer, wine, and spiritsPrepare and execute off and on premise promotionsAssist with product delivery, set up and execution of festivals/events for United and its suppliersWork collaboratively with all suppliers and sales teams in planning and executing promotionsExecute an average of 7-10 promotions/events per weekVisit numerous accounts per day, presenting and scheduling promotionsSecure price features in accounts for promotionsCheck inventory levels of products to prepare for promotionsMerchandise and decorate accounts with appropriately branded POSSchedule and execute product brand training for accounts bar and wait-staffMeet, schedule, and train spokesmodels on brand knowledge, recipes, program details, price features, etc.Execute and provide all necessary promotion recaps and photos in a timely and accurate mannerRecap brand promos with surveys using United softwarePerform other duties as assignedDrive to all call pointsWork is a combination of days, nights, weekends, and holidays as neededCompetenciesDecision MakingPlan and OrganizeCustomer FocusProfessionalismFlexibilityCommunicationInterpersonal SkillsProblem Solving/Solution-OrientedCollaborationConflict ResolutionPositive AttitudeSelf-MotivatedCreativityWorking As a TeamWillingness to LearnCritical SkillsTime managementCreativity and InnovationProduct knowledgeProficient in Microsoft Office and other United technology useExcellent verbal communication skillsStrong attention to detailStrong communication and collaboration skillsStrong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environmentAble to read, write, and perform business math computationsWorking ConditionsSome work in normal office environmentAble to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weatherAble to work occasionally in refrigerated areasExposure to smoke and dust in certain accountsAble to work in an environment with moderate to loud noise levels at events and in accountsPhysical Requirements and Essential FunctionsRegular, reliable attendance requiredAble to drive a vehicle for extended periods of timeAble to taste, talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feelAble to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculatorAble to perform greater than average lifting (50-65 lbs)Able to frequently climb or balance, stoop, kneel or crouchMust have specific vision abilities that include close vision, distance vision, and the ability to judge distanceAttention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact accommodations@ or call 800-381-9947 for assistance with an accommodation.

Created: 2026-05-13