Director of Marketing for Real Estate New Development ...

Premier Sotheby's International Realty is the luxury leader in markets we serve and the #1 Sotheby's International Realty affiliate in the world, with 40 offices across Florida and North Carolina.Make your application after reading the following skill and qualification requirements for this position.We are seeking an experienced Director of Marketing, New Development Services to join our team. This is a senior-level role responsible for leading the marketing strategy, brand execution, and project management for Premier Sotheby's new development portfolio. This individual will work alongside and report directly to the Senior Vice President of New Development Services, serving as a key strategic partner and liaison to developers, internal teams, and external agencies. This role is based out of Naples, FL home office and will travel as necessary for projects.The ideal candidate is highly organized, brand-savvy, and capable of operating at a high level in a fast-paced, multi-project environment. Expertise in marketing, pricing strategy, market analytics, and luxury real estate is essential and required.*Key Responsibilities Include:**Business Development** Develop and present customized marketing proposals and pitch materials for new business opportunities.* Represent PSIR in meetings with developers to articulate the full scope of development marketing services.* Lead the coordination and delivery of quarterly developer updates by sourcing and organizing performance metrics from internal and third-party providers.*Onboarding & Project Startup** Oversee onboarding of new development projects, gathering branding assets, legal documents, and creative materials required for launch.* Coordinate sales advisor onboarding, ensuring full CRM access and appropriate marketing support tools.* Develop branded sales presentations and pitch decks to support both internal and external teams.*Sales & Marketing Coordination** Act as the central marketing liaison among developers, external creative firms, and PSIR internal departments.* Manage the production of all sales marketing materials including brochures, signage, invitations, event collateral, and digital templates.* Work directly with regional marketing directors and managing brokers to ensure visibility and distribution of materials across Premier Sotheby's office locations.* *Ensure all sales galleries are outfitted adequately with current, brand-compliant marketing materials and Premier Sotheby's signage, in adherence with brand guidelines and applicable legal requirements.** Support sales advisors by creating or assisting with social media assets, custom digital content, and listing-related marketing materials.* Attend weekly internal marketing and development meetings to align on project status, deadlines, and team responsibilities.* Manage submission schedules and approvals for print advertising, including placements in _Reside Magazine_ and PSIR market reports.* Oversee content collection and distribution for the monthly PSIR New Development Newsletter.*Creative & Brand Oversight** Work with internal and external creative teams to develop materials from concept through final approval, maintaining consistency with Premier Sotheby's and Sotheby's International Realty brand standards.* Review and approve all marketing content for brand alignment, messaging integrity, and visual quality.* Guide developers on the creation of marketing assets that meet luxury brand expectations and comply with all brand/legal standards.*Social Media & PR Coordination** Manage content planning, posting, and engagement for the PSIR New Development social media accounts (Instagram and Facebook).* Partner with public relations and communications teams to develop media strategies, milestone announcements, and press releases for new developments.*Strategic Partnerships & Cross-Market Collaboration** Collaborate with Sotheby's International Realty affiliates in strategic feeder markets to launch co-branded marketing campaigns and joint events.* Leverage Sotheby's global media and advertising platforms to enhance visibility and buyer reach for active developments.*Required Qualifications Include:** Minimum 5 years of experience in real estate development marketing, luxury branding, or closely related strategic marketing leadership.* Deep knowledge of brand enforcement and real estate marketing best practices.* Excellent verbal and written communication skills; confident presenting to developers, executives, and external partners.* Strong multitasking and organizational skills with the ability to work under tight deadlines in a high-pressure environment.* Familiarity with CRM systems, MLS platforms, project management tools, and marketing automation systems.Job Type: Full-timePay: Up to $100,000.00 per yearBenefits:* 401(k)* 401(k) matching* Dental insurance* Employee assistance program* Flexible spending account* Health insurance* Life insurance* Paid time off* Parental leave* Vision insuranceSchedule:* Monday to FridayExperience:* Luxury New Development : 2 years (Required)Ability to Commute:* Naples, FL 34103 (Required)Work Location: Hybrid remote in Naples, FL 34103

Created: 2025-08-13