Director of Product Marketing - Building Materials ...

Director of Product Marketing / Building MaterialsONSITE ONLY / (near) Detroit,/Ann Arbor, Michigan areaSalary: $180K, bonus up to 25%, company equityRelocation ProvidedCheck all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Job Overview:We're looking for a driven Director of Product Marketing to shape strategy, build the infrastructure, and accelerate growth across our clients' channel ecosystem of glaziers, fabricators, toll manufacturers, and OEMs. This role equips partners with the tools, training, and support they need to perform at their best and drive long-term market success.Position Responsibilities:Channel Partner Program LeadershipBuild, lead, and expand the channel partner ecosystem.Identify, evaluate, and qualify new channel partners.Develop and manage onboarding and ramp-up programs.Create partner toolkits and track partner KPIs.Sales & Partner EnablementCreate best-in-class sales enablement assets.Lead product marketing programs and co-marketing initiatives.Train internal teams and external partners.Product Strategy & RoadmapPartner with R&D and Executive Leadership to maintain a multi-year product roadmap.Translate field and partner feedback into actionable product requirements.Own product-level positioning, IP maintenance, and differentiation strategies.Go-to-Market (GTM) OwnershipOwn end-to-end GTM strategy for product offerings and specification pathways.Build and execute launch plans.Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings.Client Engagement & Market IntelligenceServe as a hands-on product expert.Conduct ongoing market and competitive analyses.Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing.Storytelling & Thought LeadershipShape the product narrative across channels.Develop messaging frameworks, case studies, application notes, and thought-leadership content.MUST HAVESMinimum 10 years of marketing experience with at least 3 years in glass and 5 years in product (management and/or marketing)Experience marketing across multi-step channels (at least 3 steps)Experience building channel partner marketing/sales enablement go-to-market programs (needs to be able to articulate the strategy, not just the deliverables executed - This ties to experience with demand gen)Career history of promotions and long-term stability at companies (3+ years)Demonstration of critical thinking and intelligence (asking thorough questions, understanding the why, etc)Willingness to work on-siteAbility to work in a fast-paced environment (ie success at a previous startup, strong revenue results for a new market category in a short timeframe, etc)Qualifications:7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials (building envelope specifically)Proven experience building and managing channel partner programsExperience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferredExceptional storytelling and communication skillsProficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator), a plusThrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on executionA passion for innovation and improving how buildings are designed, constructed, and operatedTo apply, please submit your resume and a link to your portfolio or case studies for immediate consideration.This is a full-time position working onsite in the Ann Arbor, MI area. Our client is offering a competitive relocation package as the role is on-site in the Ann Arbor, MI areaAll applicants must complete and pass a drug screening and background check. Our process is a 10-panel drug screen, which includes marijuana.While we appreciate all applications, only candidates selected for an interview will be contacted. By applying for this position, you agree to be contacted via email or text message. Message and data rates may apply.i creatives is an Equal Employment Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone feels valued and respected. xijylhu Join us in our commitment to fostering creativity through diversity.

Created: 2026-03-28