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Real Estate - Social Media + Marketing Manager

Aura Residential - New York City, NY

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Job Description

Social Media & Marketing Manager (Real Estate)The following information provides an overview of the skills, qualities, and qualifications needed for this role. Chelsea, New York, NY Full-Time | In-PersonAbout UsWe are a fast-growing real estate company focused on delivering high-quality living experiences across New York and beyond. Our approach combines branding, data, and execution to drive leasing performance and long-term asset value.The RoleWe are seeking a Social Media & Marketing Manager to lead and execute our digital presence across multiple properties and brands.This is a hands-on, execution-focused role"”ideal for someone who can create compelling content, run campaigns, and directly impact leasing performance.Key ResponsibilitiesSocial Media ManagementManage Instagram, TikTok, and other social platformsBuild and maintain content calendars across multiple propertiesPost consistently and actively engage with audiences (comments, DMs)Content CreationShoot and edit short-form video (Reels, TikTok)Capture property tours, amenities, and neighborhood contentMaintain a strong, cohesive brand aestheticMarketing & CampaignsExecute campaigns for lease-ups, launches, and promotionsRun and optimize paid ads (Meta, Google, TikTok) (preferred)Track and analyze performance: leads, conversions, cost per leaseSet up postings on Zillow / StreeteasyCollaborationPartner with leasing teams to align marketing with inventoryCoordinate with brokers and external partners on co-marketing effortsIntegrate marketing efforts with CRM systems (e.g., Yardi)Qualifications2+ years of experience in social media or digital marketingStrong understanding of Instagram, TikTok, and paid mediaExperience creating and editing content (CapCut, Adobe Suite, etc.)Data-driven mindset with a focus on measurable outcomesExperience in real estate, hospitality, or lifestyle brands is xijylhu a plusWhat We're Looking ForExecution-oriented and fast-movingStrong eye for branding and designAbility to turn content into real leads and leasesOwnership mindset with a proactive approachCompensation & BenefitsSalary: $50,000 - $65,000 annuallyPaid Time OffProfessional Development AssistanceGrowth opportunities within a rapidly expanding companyHow to ApplyPlease submit:ResumeCover LetterBonus:Portfolio or social accounts managedExamples of high-performing content or campaigns

Created: 2026-03-28

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