Marketing Director

About Compass Capital / Compass CommunitiesCompass Capital / Communities owns and operates apartment communities across Tennessee. Our mission is to impact as many lives as possible for good.Make your application after reading the following skill and qualification requirements for this position.The multifamily industry relies heavily on third-party listing sites (ILS) like to generate leads. We believe there's a better way.We're building a modern brand, powered by digital advertising, creative storytelling, and direct marketing, to connect with future residents before they ever visit an ILS. This role will be the person responsible for building that engine.The RoleWe are hiring a Marketing Director to build our brand and lead generation across our portfolio. Your job is to drive qualified apartment tour bookings through digital advertising, landing pages, email campaigns, and social media.You will determine what content should be created, coordinate with our onsite teams to capture it, and turn it into high-performing ads and campaigns.You will start as a one-person team. You are to figure out what works and scale it.What You Will OwnDigital AdvertisingBuild, launch, and manage paid campaigns across:Meta (Facebook / Instagram)Google (Search, Display, YouTube)Other emerging platformsContinually optimize campaigns to improve cost per tour and cost per leaseBranding & Content DirectionDevelop the strategy behind ad creative (image, video, and copy)Identify exactly what content needs to be created to perform wellDirect onsite teams to capture that content (unit tours, amenities, events, team, lifestyle, etc.)Manage editing and production internally or through freelancers/agenciesYou are the architect of the creative, not the on-camera personality.Landing Pages & Conversion OptimizationBuild or manage the creation of landing pages for our communitiesTest different landing page designs, messaging, and offersOptimize conversion rates to maximize tour bookingsEmail Marketing & Lead NurtureWrite and manage cold email campaigns to generate new leadsBuild automated follow-up campaigns for:Tour no-showsLost prospectsUpselling current residentsContinuously improve open rates, click rates, and conversion ratesPerformance & GrowthTrack performance across all campaignsIdentify what is working and double downEliminate what is not workingBuild a repeatable, scalable lead generation systemWhat Success Looks LikeBuilding a scalable internal lead generation engineIncreasing number of qualified tour bookingsDecreasing cost per tourDecreasing cost per leaseEliminate reliance on ILS platformsWho You AreYou are a builder.You know how to build a brand. You know how to generate leads online. You understand ads, funnels, landing pages, and conversions. You don't wait for instructions. You test, learn, and improve. xijylhu If you don't know how to do something, you figure it out or find the best person to do it. You care about performance and results.LocationNashville MSA (or a surrounding market in TN)

Created: 2026-03-29