Luxury Marketing Specialist

About the jobScroll down to find the complete details of the job offer, including experience required and associated duties and tasks.About the RoleThe Gilles Rais Fine Homes Team is seeking a highly driven and creative Luxury Marketing Specialist to lead and elevate our brand across South Florida's high-end real estate market. This specialist must have prior experience in the real estate industry. This is not a traditional marketing role. You will be directly involved in the positioning and promotion of some of the area's most notable properties, working closely with a top-producing team that operates at a high level. We are looking for someone who understands luxury, values precision, and can execute at a fast pace while maintaining exceptional attention to detail. This is an on-site position with strong potential for growth for someone looking to build and advance their career in marketing within a high-performance environment.Key ResponsibilitiesBrand & Campaign StrategyMaintain and elevate a consistent luxury brand presence across all platformsDevelop and execute multi-channel campaigns across digital, print, email, and socialPosition listings and the team to effectively reach high-net-worth audiencesEnsure all marketing aligns with brand standards, tone, and visual identityContent & Listing MarketingCoordinate property photography, videography, and digital assets (including 3D tours)Create high-quality marketing materials including brochures, presentations, and digital campaignsManage and execute social media strategy with consistent, on-brand contentWrite and refine listing copy, email campaigns, and marketing narrativesSupport website content updates and optimize property and blog content for SEO to improve visibility and organic reachDigital Marketing & AdvertisingPlan and manage paid advertising campaigns (Google, Meta, and other platforms)Implement advanced strategies including retargeting, geo-targeting, and audience segmentationOptimize campaigns based on performance and engagement dataEvents & PartnershipsPlan and execute luxury open houses, broker events, and client experiencesCoordinate with vendors, caterers, and strategic partnersIdentify and develop co-marketing opportunities with aligned luxury brandsAnalytics & PerformanceTrack campaign performance and provide clear reporting on resultsMonitor ROI and continuously refine strategy based on dataStay ahead of trends and introduce new marketing opportunitiesPrepare and deliver monthly marketing updates for clients, highlighting exposure, engagement, and overall performance of their propertiesTeam CollaborationManage relationships with marketing vendors and ensure quality executionSupport listing launches, presentations, and ongoing campaignsAssist in maintaining marketing systems, calendars, and workflowsQualifications2-5+ years of experience in marketing in the real estate industry. Luxury real estate/real estate sales preferred. xijylhu Bachelor's Degree not required but preferredStrong understanding of branding, design, and digital marketingExperience with platforms such as Adobe Suite, Canva, Mailchimp, Google Ads and CapCutProven ability to manage multiple projects in a fast-paced environmentStrong writing, communication, and organizational skillsA portfolio that demonstrates high-level visual and campaign executionFamiliarity with AI tools (such as ChatGPT, image/video tools, and automation platforms) and an understanding of how to apply them effectively in a marketing environmentWhat Sets This Role ApartDirect exposure to South Florida's luxury real estate marketOpportunity to work on high-value listings and brand-building initiativesA fast-moving, high-performance team environmentAbility to take ownership of marketing strategy and executionWho This Is ForSomeone who:Has a strong eye for detail and designTakes pride in producing polished, high-end workIs proactive, resourceful, and solution-orientedWants to grow within a high-performance real estate environmentLocationColdwell Banker Realty - Fort Lauderdale Las Olas (in-person)ApplyPlease submit your resume along with a portfolio or examples of previous work.

Created: 2026-04-02