Sr Growth Specialist

Sr Growth Specialist   We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your FutureLennar is looking for a Growth Specialist for Paid Search to join our Acquisition Team and help manage pay-per-click goals across Lennar divisions nationally. The Sr Growth Specialist will help manage the pay-per-click campaigns for Lennar across all major search engines and serve as the point of contact for our internal clients. The Growth Specialist will analyze paid search performance and optimize campaigns via keywords, Display/Discovery, landing pages, and drive results that exceed our KPIs. This candidate will have a growth-oriented mindset in that they will constantly be focused on improving their skills, the results, and add to the overall team. They will also have strong organizational skills and thrive at creating order out of complexity.A career with purpose.A career built on making dreams come true.A career built on building zero defect homes, cost management, and adherence to schedules. Your Responsibilities on the Team Primary point of contact for division marketing teams for anything related to paid search, understanding division's unique requirements and goals based on their locations and home products offered.Manage paid search activities across Google, Bing or other search platforms.Analyze campaign results using Google Ads, Google Analytics, Tableau, Salesforce and other performance tools to provide evidence-based recommendations for improvement to internal teams.Help conduct structured A/B tests and interpret the results of adcopy, landing page content and improve main KPIs, i.e., click through rates, bounce rates and conversion rates.Regularly perform thorough keywords research.Track and optimize paid media spend to establish budget targets to maximize results and ROI.Monitor competitor and industry search activity and trends. Requirements4-year degree in Advertising, Marketing, Communications, Business or equivalent relevant experience required.4+ years hands-on experience managing PPC campaigns required.Strong knowledge of Google Ads and Microsoft Ads platforms.Proficient knowledge of SEO.Must possess strong communication and organizational skills.Must have previous experience analyzing and interpreting data. Additional Requirements:Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.A strong track record of managing performance based paid search campaigns and exceeding goals for those campaigns.Proficiency in MS Excel, PowerPoint, and Word.Possess exceptional communication and interpersonal skills with a strong ability to listen, communicate professionally in both written and verbal manner.Ability to multi-task and effectively prioritize based on opportunity and risk.Ability to anticipate work needs and follow through with minimum direction. Physical & Office/Site Presence Requirements: This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice. Life at LennarAt Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn> for the latest job opportunities. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

Created: 2025-06-05