Integrated Marketing Manager - US, Canada

Job Description: Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders. Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels. Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams. Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives. Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement. Manage A/B testing strategies and campaign optimization efforts. Track campaign performance metrics and share actionable insights with regional and global teams. Coordinate virtual and in-person marketing events as needed. Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources. Partner with external vendors to support sponsorship activations and demand generation campaign deliverables. Requirements: 5-7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations. Strong understanding of customer journey mapping and marketing tactics across the funnel. Experience with audience segmentation and familiarity with intent-based marketing tools. Excellent communication, stakeholder management, and cross-functional collaboration skills. Strong organizational and project management abilities with attention to detail. Ability to operate independently and proactively in fast-paced, ambiguous environments. Experience supporting campaign reporting, optimization, and performance tracking. Benefits: Job Benefits

Created: 2026-05-17