Head of Awareness Marketing Chicago, Illinois

OverviewCompany Name: IG North America (tastytrade, tasty live, tastyfx, tastycrypto) Role: Head of Awareness MarketingLocation: Chicago, IL - Hybrid (3 days/week in office)Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You'll develop and implement integrated brand campaigns across all channels, including digital, traditional, social, and emerging this high-impact, high-velocity role, you'll be instrumental in managing the brand's reputation and ensuring consistent messaging across all touchpoints. Plus, you would be the driving force behind our unique point of view and voice that stands out from traditional financial marketing.As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.What You/'ll Do:Develop and execute comprehensive brand and advertising strategies that differentiates us in a highly competitive spaceDefine brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investorsDrive brand content strategy across PR, partnerships, and owned channels to drive credibility and reachPartner with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retentionDevelop community-building strategies that foster brand loyalty and advocacyLaunch creative partnerships and collaborations that expand reachDrive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing team blockersBuild compelling business cases for strategic initiatives and secure resources needed for executionFoster a culture of innovation and experimentationNavigate regulatory requirements and compliance considerations in financial services marketingWho You Are:MBA Required (in marketing, business, or related field)10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, D2C financial services, fintech or closely related industry5+ years of experience building and leading high-performing teams of 5 or moreExperience with companies of 250 employees or moreExperience running a marketing budget of at least $10MProven track record of building and scaling consumer brandsYou are obsessed with moving key business metrics through brand initiativesYou are an expert at creating content strategies that drive engagement and educationGo-getter mentality, proactive and resourcefulYou possess both analytical and creative mindset with a track record of driving measurable business outcomesYou can balance short-term needs with sustainable growth strategiesYou have a high propensity to innovate and experiment with new approachesExcel at cross-functional collaboration and demonstrate systems thinkingNatural developer of talent and team builder who can inspire and guide othersCan navigate a matrixed organizations and influence outcomes without direct authorityCompensation & Benefits:Performance BonusesStock Purchase Options401k Plan20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)10 Paid Sick DaysPet InsuranceWellness & Mental Health ProgramsCharitable Donation MatchingDaily catered lunch when in the officeFull kitchen with snacks and beveragesShuttle to/from MetraOffice located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end barsSalary Range: Starting at $160,000This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.About Us: The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex 2021, London-based IG Group acquired tasty live, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.Our dream is simple: we want more people to find more success with a better trading experience. That's why we're investing heavily in the right people, technology, and media to make that happen in the US and across the globe.Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. Apply & Application Details*Don/'t meet every single requirement? We encourage you to apply anyway. You may be just the right candidate for this or other roles.Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is voluntary. The information will be confidential and used for equal employment opportunity purposes.As set forth in tastylive's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected status. This includes categories such as protected veterans and disability status. Details of the voluntary self-identification are provided in the linked sections below.Voluntary Self-Identification of Disability (form CC-305) details: This form is part of the OFCCP reporting. Your submission is voluntary and confidential.PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr

Created: 2025-10-01