Marketing Manager (Creative Strategy & Copywriting)

OverviewLumiMeds is a trusted telehealth platform delivering premium compounded medications at competitive prices. Serving over 10,000 patients, we partner with leading pharmacies to ensure the highest quality of care. Currently specialize in weight loss, we are rapidly expanding into new areas of treatment.Role DescriptionRole: Marketing Manager who can develop a strategy and execute innovative channels of marketing, set direction of campaigns, and craft compelling copy that resonates with our audience. This hybrid role blends strategic leadership with hands-on execution "” ensuring our brand voice is consistent, engaging, and effective across all channels.Key ResponsibilitiesOwn and develop the brand voice, ensuring it is consistent across all marketing materials.Write high-quality copy for ads, landing pages, email campaigns, website content, and social media.Provide creative direction and oversee design/copy alignment for multi-channel campaigns.Collaborate with internal stakeholders and external partners to deliver cohesive marketing assets.Conduct A/B testing on messaging and refine copy for maximum impact and conversion.Lead market research to understand customer psychology, competitor positioning, and emerging trends.Analyze campaign results and adapt creative/copy strategies accordingly.Manage marketing calendar, budgets, and cross-functional collaboration.Lead initiatives to expand audience.Qualifications5+ years of marketing experience with strong copywriting background.Proven portfolio of writing across digital and traditional channels.Strong creative judgment and ability to direct visuals and messaging.Excellent storytelling skills "” able to simplify complex ideas into clear, compelling language.Data-driven approach; familiarity with A/B testing and analytics tools.Ability to manage multiple projects under tight deadlines.Ideally understands GLP-1 medicationVery strong organizational skillsPreferred SkillsComfort with both short-form persuasive ad copy and long-form content marketing.Knowledge of SEO, SEM, and performance marketing copy best practices.Familiarity with design tools (Figma, Adobe Suite) and campaign platforms (HubSpot, Mailchimp, Meta Ads).Senior/Employment DetailsSeniority level: Mid-Senior levelEmployment type: Part-timeJob function: Marketing and SalesIndustries: Medical PracticesReferrals increase your chances of interviewing at LumiMeds by 2xSan Francisco, CA $80,000.00-$130,000.00 4 days agoSan Francisco, CA $65,000.00-$75,000.00 7 months agoSanta Clara, CA $70,000.00-$90,000.00 1 month agoSan Jose, CA $110,000.00-$150,000.00 1 month agoSan Francisco, CA $150,000.00-$200,000.00 2 weeks agoMill Valley, CA $80,000.00-$110,000.00 1 week agoWe're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-10-01