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Head of Marketing

HartleyCo - San Francisco, CA

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Job Description

OverviewHead of Marketing - AI-Powered Industry DisruptorWe're working with one of the fastest-growing Insurance brokerages in the market. In just 18 months, they've scaled from a handful of customers to writing $4M+ monthly premium and a valuation of $150M.Now they need their first Head of Marketing - someone to build the entire marketing function from scratch and turn a YC-backed disruptor into a category-defining brand.Why this role is career rocket fuel:Build from zero → one: You're not inheriting a team; you're creating the marketing engine for a company already at massive scale.AI as your growth edge: Partner directly with engineers & data scientists to deploy AI tools that fuel smarter campaigns, faster optimization, and leaner growth.Serious budgets, scrappy execution: Manage and scale $1.2M in paid spend with a ruthless ROI focus, while also rolling up your sleeves to wire campaigns yourself.Brand + performance: Define the voice of a company transforming a legacy industry - from conferences to social, from case studies to growth hacks.Ownership that matters: 0.5-1% equity in a business on a clear path to 9-figure annual revenue.What you'll be doingOwn paid acquisition - set up, optimize, and scale multi-channel campaigns.Build attribution models that track every dollar from click → customer.Lead brand building through content, social, field marketing, and creative campaigns.Implement marketing automation that drives pipeline through long sales cycles.Growth hack into industry conversations with creative, data-backed campaigns.What they're looking forHands-on growth/brand marketing in scrappy, high-growth companies.Performance marketing expertise "” you've scaled spend from $10K → $100K+.Data obsession - you live in dashboards and make every decision by numbers.AI fluency - you use AI for analysis, content, and automation.Ability to work directly with engineers/data scientists.Proven record of building brand presence in competitive markets.Not a fit ifYou've only worked in big-company marketing with big teams and agencies.You focus on "awareness" but can't tie campaigns to revenue.You need extensive infrastructure before you can execute.Real equity upside in a proven, scaling businessInterested?Drop me a message and I'll get you directly in front of the founders. #J-18808-Ljbffr

Created: 2025-10-01

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