Head of Awareness Marketing Chicago, Illinois

Overview Company Name: IG North America (tastytrade, tasty live, tastyfx, tastycrypto) Role: Head of Awareness Marketing Location: Chicago, IL - Hybrid (3 days/week in office) We're seeking a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You'll develop and implement integrated brand campaigns across digital, traditional, social, and emerging media, and manage the brand's reputation and messaging across all touchpoints. You'll help shape our distinctive point of view and voice within financial marketing. As part of the marketing leadership team, you'll report to the Chief Marketing Officer and help shape the strategic direction of our growing company. Responsibilities Develop and execute comprehensive brand and advertising strategies that differentiate us in a competitive space Define brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investors Drive brand content strategy across PR, partnerships, and owned channels to build credibility and reach Partner with strategy, performance, and marketing operations teams to create content supporting acquisition, engagement, and retention Develop community-building strategies that foster brand loyalty and advocacy Launch creative partnerships and collaborations to expand reach Enable rapid decision-making and execution by building influence networks and removing blockers Build compelling business cases for strategic initiatives and secure necessary resources Foster a culture of innovation and experimentation Navigate regulatory requirements and compliance considerations in financial services marketing Qualifications MBA required (marketing, business, or related field) 10+ years of brand or marketing strategy leadership experience, preferably in trading, investing, D2C financial services, fintech, or closely related industry 5+ years of experience building and leading high-performing teams of 5 or more Experience with companies of 250+ employees Experience managing a marketing budget of at least $10M Proven track record of building and scaling consumer brands Strong focus on moving key business metrics through brand initiatives Expertise in creating content strategies that drive engagement and education Proactive, resourceful go-getter with a balance of analytical and creative mindset Ability to balance short-term needs with sustainable growth strategies Willingness to innovate and experiment with new approaches Excellent cross-functional collaboration and systems thinking Talent development and team-building abilities; can inspire and guide others Ability to navigate a matrixed organization and influence outcomes without direct authority Benefits and Compensation Performance bonuses Stock purchase options 401(k) plan 20 paid vacation days (plus an extra paid day in your birthday month) 10 paid sick days Pet insurance Wellness and mental health programs Charitable donation matching Daily catered lunch when in the office Full kitchen with snacks and beverages Shuttle to/from Metra Office located in the West Loop - Chicago Salary Salary Range: Starting at $160,000 This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications. About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (formerly tastyworks) is a self-directed retail brokerage launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tasty live, Inc. (formerly tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. This combined team aims to disrupt the trading industry with a forex-focused experience. Our dream is simple: to help more people find more success with a better trading experience. We're investing in the right people, technology, and media to make that happen in the US and globally. Location Our office is in the West Loop - Chicago. Notes Don't meet every single requirement? We encourage you to apply anyway. We value diversity and inclusion and welcome applicants from all backgrounds. #J-18808-Ljbffr

Created: 2025-10-01