Lifecycle Marketing Associate

Overview Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped over 1 million customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed, Business Insider, CNBC, and others; and our app has a 4.9 rating amongst thousands of reviews. We are a long-term financial partner for our customers with an exciting product roadmap to help them reach their financial goals. We are looking for a Lifecycle Marketing Associate to accelerate our lifecycle marketing efforts by hands-on scaling and optimization of our user lifecycle. You will work with our in-house creative team to systematically improve performance and identify and test new ideas to drive greater user retention and monetization. We seek data-driven problem solvers with a growth mindset who can evolve best practices within growth marketing and move quickly with attention to detail to achieve big outcomes. We want thought leaders to guide lifecycle strategy and execution, shaping our approach to testing and growth. Our mission is to educate people about the importance of their credit scores and help them unlock financial access. This is a full-time position in our San Francisco HQ with benefits and equity in a fast-moving environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers. What you'll do Be one of the early members of the lifecycle marketing team "” a small but growing group with broad scope and impact Build out brand new lifecycle programs for untouched segments and use cases for our user base and growing number of products and features; help define the strategic focus of the team Increase retention of our products and drive higher customer lifetime value Rigorously test and improve our lifecycle campaigns with rapid split testing Improve segmentation, cadence, timing and touchpoint mix of our communications Work cross-functionally to bring campaigns to life: collaborating with designers, copywriters, product teams, data analysts, and more Who you are 1-3+ years of proven growth results in a lifecycle or CRM role Fast moving, detail oriented and data-driven with an ownership mindset Hands-on experience with Iterable, Braze, or similar CRM tools Experience working with customer data and event data to design targeted campaigns Ability to define key marketing KPIs and break them down into drivers to influence performance from first principles Ability to move fast, juggle multiple projects, and execute with reliability and attention to detail Strategic thinker who can break down problems, identify opportunities, and prioritize actions to move the business forward Understanding of hypothesis-driven A/B, MVT, and holdout testing and the ability to analyze results to inform future tests Understanding of what makes effective direct response creative and how to adjust based on experimentation Experience in fintech or D2C is a bonus SQL proficiency to pull and cross-validate data Kikoff: A FinTech Unicorn Powering Financial Progress with AI At Kikoff, our mission is to provide affordable financial tools to help consumers achieve financial security. We are a profitable, high growth fintech company serving millions, helping those building credit or navigating paycheck-to-paycheck life. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors. Why Kikoff This is a consumer fintech startup where you will work with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and relationships. You can build an exciting business with real customer impact. Benefits include competitive pay based on experience, medical/dental/vision coverage (Kikoff covers the full cost of employee health insurance), stock options, generous unlimited vacation, and regular team events. Equal Employment Opportunity Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. Please reference the following information for more information: If you need reasonable accommodation for a job opening please connect with us at and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. #J-18808-Ljbffr

Created: 2025-10-01