Mgr Marketing & Customer Education - General Marketing ...

OverviewMgr Marketing & Customer Education - General Marketing - ComEd (Hybrid)Exelon is leading the energy transformation. We are a Fortune 200 company delivering competitive compensation, incentives, excellent benefits, and opportunities to build a rewarding career. This role manages a team in developing integrated strategic plans for marketing initiatives, customer education programs, and cross-department collaboration across digital, advertising, and collateral channels.Primary ResponsibilitiesManage a group of internal personnel (staffing, coaching, performance reviews, and career development) and contractors to develop and implement multiple marketing strategies and initiatives for residential and business customers. Coordinate delivery and communication of programs across departments and with external partners. (Approximately 30%)Facilitate development of marketing and customer education plans and associated materials to meet initiative objectives. Manage content production and quality across teams. (Approximately 30%)Manage department and program budgets, including invoice tracking, accruals forecasting, reconciliation with ledgers, and financial reporting. (Approximately 25%)Lead and develop strategy to identify customer outreach opportunities to educate customers and promote marketing initiatives across channels including digital, advertising, direct mail, email, and events.Job ScopeManage internal personnel and contractors to develop market strategies and tactics for various marketing initiatives. Budgets typically range from $1-$5 million annually. Collaborate with multiple departments to align programs with business processes while soliciting input and driving consensus for approvals.Minimum QualificationsBachelor's degree in Business, Marketing, Communications, or related field7-10 years' experience in new product development, business strategy, or marketing strategyFamiliarity or experience with energy-related technologiesExperience in operations or business/process analysisStrong project management (organizational) skillsExperience working cross-functionally and gaining buy-in across the organization for high-profile projectsExperience developing analyses and presentations for senior leadershipExperience working with market research to develop offerings and improve customer experienceAbility to work with a diverse group of people to develop mutually beneficial solutionsAbility to maintain a "big picture" viewIn lieu of degree, 9-12 years of relevant experiencePreferred QualificationsMaster's degree (e.g., MBA) in Business, Marketing, or CommunicationsKnowledge of ComEd customer experience processes and charterFamiliarity with CRM and email platforms3-5 years of supervisory experienceBenefitsAnnual salary: $107,200-$147,400; bonus eligibility up to 20%401(k) match and company contributionsMedical, dental, and vision insuranceLife and disability insuranceGenerous paid time off, including vacation, sick time, holidays, and parental leaveEmployee Assistance Program and mental health resourcesWellbeing programs including tuition reimbursement and fitness reimbursementReferral bonus programNote: Exelon-sponsored compensation and benefits vary by length of service, job grade, and classificationSeniority level: DirectorEmployment type: Full-timeJob function: Marketing and Sales | Industries: UtilitiesNote: This job posting contains only the information relevant to the role as described above. Other job postings and extraneous content have been omitted for clarity. #J-18808-Ljbffr

Created: 2025-10-02