Mgr Marketing & Customer Education - General Marketing ...

OverviewManage a team in the development of integrated strategic plans, including the delivery, execution and evaluation of marketing initiatives. Lead and manage internal and external personnel to set the direction for marketing and/or customer education initiatives including customer programs like energy efficiency, demand response, self-service, email, solar and bill assistance. Coordinate marketing strategies across multiple channels including digital, advertising, and collateral materials for multiple departments, as well as with external contractors. Accountable for department budget management and program budget constraints, as well as delivering operational excellence across all areas of implementation. Management of CRM and email. Position may be required to work extended hours for coverage during storms or other energy delivery emergencies.Primary DutiesManage a group of internal personnel (including staffing, coaching, performance reviews and career development) and contractors developing and implementing multiple marketing strategies and initiatives associated with residential and business customers. Coordinate delivery and communication of programs and services across departments including Communications, Customer Operations, Legal, Regulatory and customer-facing organizations. 30%Facilitate development of marketing and customer education plans and associated marketing materials to meet initiative objectives. Manage the content production of others. 30%Manage individual(s) responsible for department and program budgets including invoice tracking, accruals forecasting, reconciliation with ledgers and financial reporting. 25%Lead and develop strategy for identifying customer outreach opportunities to educate customers and promote marketing initiatives across various channels including, digital, advertising, direct mail, email and events.Job ScopeManage internal personnel and contractors developing market strategies and tactics for various marketing initiatives. Development of these initiatives requires a level of sensitivity and flexibility due to the inherent legislative and regulatory impacts. Initiative budgets and accountability can vary between $1-5 million annually. A few internal departments provide input into the nature and tone of the marketing programs and content. For this reason, knowledge of business processes, procedures and how marketing programs interface with same is essential. This position will actively solicit input and drive consensus for approval from multiple departments.Minimum QualificationsBachelor's degree in Business, Marketing, Communications, or other related field7-10 years' experience in new product development, business strategy or marketing strategyFamiliarity or experience with energy related technologies.Experience in operations, or business/process analysisStrong project management (organizational) skillsExperience working cross-functionally and gaining buy-in across the organizations to deliver on high profile projectsExperience developing analysis and presentations for senior leadershipExperience working with market research to develop new offerings and improve the customer experienceAbility to work with a diverse group of people across the company to develop mutually beneficial solutionsAbility to maintain a "big picture" viewIn lieu of degree, 9-12 years of relevant experience.Preferred QualificationsMaster's degree (e.g., MBA) in Business, Marketing or CommunicationsKnowledge of ComEd customer experience processes and charterFamiliarity with CRM and email platforms3-5 years of supervisory experience.BenefitsAnnual salary will vary based on a candidate's skills, qualifications, experience, and other factors: $107,200.00/Yr. - $147,400.00/Yr.Annual Bonus for eligible positions: 20%401(k) match and annual company contributionMedical, dental and vision insuranceLife and disability insuranceGenerous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leaveEmployee Assistance Program and resources for mental and emotional supportWellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursementReferral bonus programAnd much moreNote: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.Who We AreWe/'re powering a cleaner, brighter future. Exelon is leading the energy transformation, and we/'re calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient. We/'re powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco). In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career. Are you in? #J-18808-Ljbffr

Created: 2025-10-02