VP Sales or Chief Revenue Officer (CRO)

OverviewChief Revenue Officer (CRO)Lead the Charge. Set the Pace. Dominate the Market.Location:Denver, CO (In-Person)Compensation:$180,000-$230,000 + Bonus + Full BenefitsAre you a trailblazing sales leader who thrives in high-growth environments, loves building elite teams, and knows how to win in fast-moving industries like Cannabis, CPG, and Wholesale Distribution?We're searching for a Chief Revenue Officer (CRO) who doesn't just talk strategy"”but executes it with speed and precision. Someone who gets the power of retail merchandising, understands the complexity of distribution, and leads from the front with passion, drive, and accountability.This is a rare opportunity to join the top leadership team at a hyper-growth company"”where you'll scale revenue across Cannabis, C-Store, Grocery, Alcohol, Food Service, and beyond. If you/'re a powerhouse who knows slotting, endcaps, spiffs, AI-powered sales tools, and how to take a CEO's vision from whiteboard to P&L"”this is your next big move.What You'll DoLead, unify, and inspire teams across Sales, Account Management, Marketing, Ecommerce, and CXRecruit, train, and build next-gen talent"”while replacing underperformers fastSet and enforce playbooks, KPIs, and accountability systemsSpearhead in-store execution, trade marketing, and AI-powered category strategiesNegotiate and close high-stakes contracts with vendors, retailers, and national distributorsDeploy ERP, CRM, and sales automation tools to scale performanceBe the go-to closer"”confidently sitting across from C-suites to ink deals that drive growthMentor leaders, build succession plans, and elevate internal talent at every levelResponsibilities & FocusTurn order takers into high-performance consultative sellersLead the team in category growth, AI-driven insights, and target-smashing performanceLaunch and manage spiff programs, vendor incentives, and category captainshipsWholesale Distribution & Retail ExecutionOwn the entire in-store execution playbook: slotting fees, planograms, endcaps, shelf real estateHelp customers grow their categories with data, strategy, and supportDominate shelf space in every channel"”Cannabis, Tobacco, Convenience, Grocery, and moreMarketing & EcommerceDrive demand with CRM + AI-powered targeting, retargeting, and conversion systemsAlign sales and marketing into a single, revenue-focused growth engineCreate unstoppable pipeline velocity and long-term customer stickinessCustomer Experience & RetentionBuild systems that simplify every touchpoint"”from onboarding to reordersEarn the title of "easiest distributor to work with" across every verticalRequired Qualifications15+ years leading revenue teams in CPG, Cannabis, or Wholesale DistributionProven success managing both Sales Reps and Account ManagersDeep command of slotting, planograms, endcaps, trade marketing, and vendor incentivesExperience closing with national distributors(McLane, Core-Mark, UNFI, etc.)Strategic thinker with hands-on mastery of AI-powered sales and category toolsRelentless competitor"”you hate to lose, and you never settle for second placePreferred ExperienceCannabis or alternative retail trade exposure is a huge plusMaster's degree (or equivalent leadership track record)History of scaling revenue from $50M to $100M+, while improving margins and market shareCompensation & PerksBase Salary: $180,000 - $230,000 (DOE)Bonus/Equity: Performance-based, tied to executive leadership goalsBenefits:401(k)Health, Dental, & Vision InsurancePaid Time OffOpportunity to shape the next dominant force in Cannabis + CPGLocationDenver, CO (80216) - This is a fully in-person leadership role. Must be willing to relocate or commute.Ready to Make an Impact?If you/'re hungry to build, lead, and win"”and want to be part of a company that's scaling fast, innovating daily, and capturing market share"”you belong here.We're not just hiring a CRO.We're hiring a visionary executor. A strategic force of nature.Let's grow.Job Type: Full-timePay: $180,000.00 - $230,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceLocation & RelocationDenver, CO 80216: Relocate before starting work (Required)Work Location: In person #J-18808-Ljbffr

Created: 2025-10-02