Marketing Specialist

Description: Position?Summary The Marketing?Specialist plays a key role in driving demand generation and enhancing brand visibility across our B2B portfolio, which includes forklifts, rentals, service, parts, racking, automation, and operator training. This position is responsible for managing lead generation processes, interpreting data to inform strategic decisions, and contributing to the development of a scalable marketing infrastructure. Ideal candidates are proactive, result-driven professionals with a strong desire to grow into leadership roles and the initiative to build and optimize marketing programs from the ground up. Essential Duties; Draft, refine, and enforce standard operating procedures (SOPs) for lead capture, qualification, routing, and SOP adherence, train sales and service representatives on workflow changes. Design and administer real-time dashboards (CRM, BI tools, Excel/Power BI/Looker, etc.) to track and funnel lead metrics, campaign ROI, and customer-lifecycle values. Proactively follow up on aged or stalled leads with account reps or directly with customers, draft nurture sequences (newsletter/email, SMS, LinkedIn/social media pages, etc.) to re-engage prospects. Coordinate digital ads, trade-show collateral, webinars, and content pieces (case studies, white papers) aligned to forklift and warehouse personas. Research program/system improvements, propose annual budget items, and build a 3-year roadmap for the marketing function. Requirements: Qualifications Bachelor's degree in Marketing, Business, Communications, or related field 2+?years in B2B industries with a focus on marketing, CRM, or Process Improvement (industrial, logistics, or capital-equipment sectors highly preferred) Demonstrated expertise in CRM/marketing-automation platforms (Sugar/SuiteCRM, HubSpot, Salesforce, Dynamics or similar) Proven ability to create SOPs and train cross-functional teams to properly utilize them. Intermediate-to-advanced data skills: pivot tables, basic SQL or BI tools, A/B testing, and dashboard creation. Excellent copywriting and content-repurposing skills for technical audiences Strong project-management discipline; comfortable balancing multiple deadlines Ability to function in a controlled but "blue ocean" type of environment. Desired / "Stretch" Skills Experience with Power?BI, LookerStudio, or Tableau for custom dashboards Knowledge of SEO and paid-search best practices Database administration, reporting, and management knowledge Familiarity with industrial equipment buyer journeys (forklift fleets, warehouse automation, industrial machinery, etc) Graphic-design basics (Canva, Adobe?Express) for rapid collateral turnarounds Certifications: HubSpot Marketing?Software, Google Analytics 4, Pragmatic Marketing, etc. TRI PIe5446cdaa2ba-37344-38677469

Created: 2025-10-02